the Out Of Home community of South Africa

SP Media takes clients for a ride

Fri, 20 Nov 2009 12:33:00 +0200

SP Media is taking media buying agencies for a hot ride on a specially branded bus, created to give them first-hand experience of transit advertising. Exclusive owners of Metrobus branding, SP Media has been instrumental in fostering positive perceptions about Metrobus advertising and communicating trends in the out-of-home landscape.
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Sasko Bakeries drives home latest brand positioning with all-new branded fleet

Fri, 20 Nov 2009 11:29:00 +0200

South Africa's best-loved bread producer, Sasko Bakeries, has recently launched its new logo and brand positioning with a massive re-branding of its fleet of over 1 000 delivery trucks. Implemented by vehicle branding specialists, Graffiti, Sasko Bakeries' new “Share the Goodness” re-branding campaign is one of the largest mobile media installations to be undertaken by the Graffiti production team to date.
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Outdoor advertising battles for recognition

Fri, 20 Nov 2009 11:06:00 +0200

Operators in the sector see themselves as a legitimate form of advertising, but according to Out of Home Media South Africa the medium faces an uphill battle for recognition thanks to 'uncooperative' municipalities that hamper outdoor advertising's growth.
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Say Y'ello to Nelspruit

Thu, 19 Nov 2009 12:56:00 +0200

MTN has erected its second massive highway gantry celebrating the 2010 FIFA World Cup at the entrance to Nelspruit. The gantry, the work of Kelda Van Heerden, a creative director for a Johannesburg based design agency specialising in identity design for broadcast imaging, depicts the Makarapa, a truly South African soccer symbol.
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Seasons greetings from Expand a Sign

Thu, 19 Nov 2009 12:23:00 +0200

The Festive Season is a great opportunity for businesses, large and small, to acknowledge and show appreciation to their customers. A cut-out Santa or the quintessential Christmas tree in your reception area with a personalised ‘Seasons Greetings and Thank you' message from the company is fun as well as another great branding opportunity.
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Foozi supports Football Fridays

Thu, 19 Nov 2009 09:36:00 +0200

Foozi has pledged its support to Football Fridays each week, by giving four companies the chance to win the use of a Foozi foosball table. The campaign runs until the end of the year.
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Darsot bus ad campaign to widen

Wed, 18 Nov 2009 08:26:00 +0200

After a successful 12-month campaign using 50 branded buses in KwaZulu-Natal, the Darsot Food Corporation is planning to continue the campaign.
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McDonald's repeats successful Primedia campaign

Wed, 18 Nov 2009 08:17:00 +0200

McDonald's is running its third 2009 campaign, promoting the fact that the franchise is open 24-hours, by utilising the same bus shelters it has used in two earlier successful campaigns and has added Primedia Outdoor's PrimeLite billboards to the marketing mix.
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Nashua campaign combines sports, heroes

Tue, 17 Nov 2009 11:48:00 +0200

“Nashua's ‘It's For Everyone' campaign sets the benchmark in successfully collaborating two sporting greats, South African rugby captain John Smit and South African cricket captain Graeme Smith, with a local brand. It aims to unite South Africa and the sporting community ahead of the 2010 soccer World Cup.
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Body lotion launched in malls

Thu, 12 Nov 2009 09:24:00 +0200

The new Dark & Lovely body lotion has used out of home (OOH) devices to launch its presence in six of the country's most cosmopolitan malls through Primall Media.
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