The Out Of Home community of South Africa

ADreach uplifts with literacy training

Fri, 05 Feb 2010 11:17:00 +0200

<>More than 20 employees at The ADreach Group have completed a MAPPP-SETA funded literacy training programme designed to empower and uplift individuals within the Group, and the outdoor media industry at large.
Read full story... | Send to a friend

Feed your ego, again - Loeries annual out

Fri, 05 Feb 2010 09:29:00 +0200

<>Hot off the press, the 31st Loerie printed annual of 313 pages is now available with a complementary DVD set at R605 (excl. vat).
Read full story... | Send to a friend

Captured market at airport for 360-degree screens

Wed, 03 Feb 2010 08:48:00 +0200

Designed for 24/7 operation, Indiza Media's 103-inch plasma technology screens offer captivating audience attention, clear product presentation and serve as optional showcases. They can best be viewed at the OR Tambo International Airport's security check-in at the domestic departure terminal.
Read full story... | Send to a friend

No can do Cannes?

Tue, 02 Feb 2010 12:24:00 +0200

<>Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs?
Read full story... | Send to a friend

It's a wrap for FNB

Mon, 01 Feb 2010 11:47:00 +0200

<>Reportedly, the largest building wrap in Port Elizabeth has been erected by Tractor Outdoor Eastern Cape managed the project from inception to completion on behalf of First National Bank as part of its World Cup 2010 campaign.
Read full story... | Send to a friend

Superga walks tall with new branded taxi top campaign

Mon, 01 Feb 2010 10:59:00 +0200

<>High fashion Italian shoe brand, Superga, recently hit the streets of Durban and Cape Town atop no fewer than 40 metered taxi vehicles. Assisted by vehicle branding specialist Graffiti, Superga's attention-grabbing Taxi Top promotion formed a large part of the trendy canvas shoe brand's summer communications campaign, aimed at targeting the youth holidaying on the some of the country's most popular beach spots.
Read full story... | Send to a friend

Cannes Lions 2010 entries open, with new awards

Fri, 29 Jan 2010 10:48:00 +0200

<>LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design.
Read full story... | Send to a friend

Colourful ‘green' bags from Sandton City

Fri, 29 Jan 2010 10:22:00 +0200

<>Sandton City's fabric ‘hanging banners', featuring the vibrant advertising from the centre's previous promotions and campaigns, have now been re-used and designed into chic shoppers. While these bags are 'green', they flaunt a rainbow of colours in swirls, blocks, text and stripes. As fabric features designs from a variety of promotions and marketing campaigns, each one is special.
Read full story... | Send to a friend

Medical advertising gets the nod

Tue, 26 Jan 2010 09:55:00 +0200

Using TLC's medical holding, Netcare and Medicross clinics, Aspen was able to advertise its new scheduled sleep deprivation product in the exact place that consumers, wanting to correct their sleeping patterns, were most likely to see the ad.
Read full story... | Send to a friend

DStv summer car splash

Fri, 22 Jan 2010 11:16:00 +0200

<>Moving Ads joined forces with DStv Compact to promote the 35-channel bouquet at various Compact-branded car washes “ko Kasi”.
Read full story... | Send to a friend