The Online Marketing community of South Africa

The neighbour debate

Mon, 13 Feb 2012 13:37:00 +0200

We've all heard the horror stories concerning the neighbours from hell and the havoc that they can cause, but according to a survey conducted by Columinate on behalf of Private Property, most South Africans have a good relationship with those who virtually live on their doorstep.
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Despite uneasy co-existence, state and media are co-dependent

Mon, 13 Feb 2012 12:15:00 +0200

"Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter," says Amadou Mahtar Ba, Africa Media Initiative (AMI) CEO. Indeed, a bold and tough decision.
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The fine art of telling 'national importance' from damp squib

Mon, 13 Feb 2012 09:51:00 +0200

Good communication is priceless. When something is communicated badly, there is a cost to be borne. On Friday our currency bore that cost. It dropped 2% simply because of one announcement, that turned out to be about a shiny new design for our currency. A good idea communicated badly is as good as dead.
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Are journos being real twits to tweet?

Thu, 09 Feb 2012 10:57:00 +0200

I was not in the least bit surprised to hear that the BBC and SKY News had put a stop to their journalists breaking news on Twitter.
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New award for best SA food blog announced as part of annual Eat In Awards

Wed, 08 Feb 2012 11:20:00 +0200

Keeping things local is what the 2012 Eat In DStv Food Network Produce Awards is all about. Against this background, Eat In - the ultimate foodie shopping guide that takes the form of an annual magazine and www.eat-in.co.za - has announced a new award for best local food blog this year.
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Can Facebook ever make (real) money?

Tue, 07 Feb 2012 10:40:00 +0200

With the public listing of Facebook, the debate about the amount of money it makes - and potentially can make - has been opened wide. At stake is whether it is possible to marry the very nature of a social network as non-commercial, personal and intense as Facebook is with making money for investors.
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Entries open for Responsible Drinking Media Awards

Tue, 07 Feb 2012 07:54:00 +0200

Brandhouse has launched its 2012 Responsible Drinking Media Awards, which recognises journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately help change consumer behaviour.
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Tricks of the trade: improving your on-air content

Mon, 06 Feb 2012 12:42:00 +0200

The South African Advertising Research Foundation (SAARF) invited a number of top players in the radio industry to speak at a recent Community Radio Forum, giving community radio delegates advice on everything from programming to marketing. This is my advice for presenters on how to deliver a show with the kind of on-air content that attracts and retains listeners.
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The good news about the property industry's 'baddies'

Mon, 06 Feb 2012 09:18:00 +0200

In a recent survey by Columinate conducted on behalf of Private Property, only 5 percent of people indicated that they trusted estate agents. By implication this indicates that 95 percent of people do not trust estate agents. When asked which characteristics the respondents least associated with estate agents, 80 percent indicated that they didn't believe that those involved with selling property were dependable, accurate, accountable, trustworthy and informed.
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Afrikaans advertising slipping towards mediocrity?

Fri, 03 Feb 2012 12:57:00 +0200

Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants.
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