The Google Adwords Series community of South Africa

8 free Google tools to improve your AdWords campaign

Mon, 28 Nov 2011 11:54:00 +0200

In this series of articles we have explored the benefits of pay-per-click advertising on Google; set up our first AdWords accounts; looked at how to set your budget, write your ad and choose the right keywords; and how to spend 10 minutes fine-tuning your account for optimal results.
Read more... | Send to a friend

Using AdWords to advertise on YouTube

Mon, 21 Nov 2011 12:16:00 +0200

Video is a very powerful format with which to reach customers. Combining this with the targeting and measurement tools offered by AdWords, you can quickly and easily build effective advertising campaigns on YouTube.
Read more... | Send to a friend

Using AdWords to reach mobile consumers

Mon, 14 Nov 2011 11:23:00 +0200

Increasingly people are using their mobile phones to search the internet. Find out how you can make sure your AdWords ads are also targeting mobile consumers on the go.
Read more... | Send to a friend

Get more out of AdWords with the Google Display Network

Mon, 07 Nov 2011 10:47:00 +0200

The Google Display Network allows you to advertise on thousands of websites across the globe, using text, image or rich media formats. Find out how you can combine the power of visual advertising with the targeting capability of AdWords to make sure your message follows your audience across the web.
Read more... | Send to a friend

What happens after the click: conversion tracking

Mon, 31 Oct 2011 11:12:00 +0200

When measuring online advertising results, we not only want to track clicks, but also what users do after they've clicked on an ad. AdWords Conversion Tracking helps us find out what happens after the click.
Read more... | Send to a friend

Spend 10 minutes tuning your AdWords account

Mon, 24 Oct 2011 11:25:00 +0200

Get more clicks and customers by setting aside a few minutes a week to review and manage your AdWords campaign. Here's a short checklist to help you make sure you're getting the maximum results for the minimum spend.
Read more... | Send to a friend

Getting to the top of Google with AdWords

Mon, 17 Oct 2011 13:04:00 +0200

It's not only how much you bid per click that will determine where your ad appears on Google's search results, but also the quality of your offering. Find out how to improve your campaign by increasing your Quality Score.
Read more... | Send to a friend

Bidding and budgeting basics with Google AdWords

Mon, 10 Oct 2011 12:21:00 +0200

Figuring out how much you should invest in marketing your business online is an important decision. With AdWords, you have the ability to control your budget and monitor your results to make sure you're driving people to your website and gaining customers for every rand you spend.
Read more... | Send to a friend

Choosing the right keywords

Mon, 26 Sep 2011 12:32:00 +0200

Choosing the right keywords are critical to your AdWords success. They will help you target your ad at the right customers, as well as determine how much you end up spending on your campaign.
Read more... | Send to a friend

Create a Google AdWords campaign in 15 minutes

Mon, 19 Sep 2011 11:17:00 +0200

Setting up a Google AdWords campaign is quick and easy. Use your free R400 advertising voucher and follow these simple steps to start attracting customers online.
Read more... | Send to a friend