The Radio community of South Africa

New OB technology in time for parliamentary broadcast

Fri, 10 Feb 2012 06:18:00 +0200

Kaya FM has installed virtual equipment in its outside broadcast unit, reportedly making it a first for South African radio. Bob Mabena, host of 180withBob and veteran talk-show host John Perlman will use the complete system in the OB unit when they broadcast the opening of Parliament from Cape Town this week.
Read more... | Send to a friend

Are journos being real twits to tweet?

Thu, 09 Feb 2012 10:57:00 +0200

I was not in the least bit surprised to hear that the BBC and SKY News had put a stop to their journalists breaking news on Twitter.
Read more... | Send to a friend

Gagasi FM Back to School CSI campaign

Wed, 08 Feb 2012 19:23:00 +0200

On Monday the 6th of February 2012, the Gagasi FM Back to School campaign in association with Oval Institution provided a great way to create awareness for school kids in and around Durban. Last week the station conducted on-air hand-overs to candidates who won cash fees worth R10 000, including stationery and school vouchers and tertiary bursaries from the Oval Institution.
Read more... | Send to a friend

34 and Capitec Bank prove that not all banking campaigns are the same

Wed, 08 Feb 2012 12:17:00 +0200

When Capitec Bank launched their R150,000 loan offering they knew it would be a hit. They had not however decided on the best way of informing consumers about their unique offering to achieve immediate response. When the brand knew they needed measurable and direct results in the weeks running up to Christmas, the most cluttered time of year, they turned to 34 for a creative solution.
Read more... | Send to a friend

Red Cherry Media's interactive TV and radio campaigns get more than 30 000 consumers interacting

Wed, 08 Feb 2012 11:00:00 +0200

There have been many winners from the 30 000+ consumers who have entered our clients' campaigns over the past three months.
Read more... | Send to a friend

Sasha Martinengo, 5FM parting ways

Wed, 08 Feb 2012 09:48:00 +0200

DJ Sasha Martinengo will no longer be part of 5FM once the annual lineup change takes place from 1 April 2012, it was announced this morning, Wednesday, 8 February 2012. After 17 years on air and over 5000 shows, Martinengo leaves end of March.
Read more... | Send to a friend

Sharpen your business acumen

Tue, 07 Feb 2012 12:17:00 +0200

This March, East Coast Radio is giving you the opportunity to propel your business to the next level with the Gordon Institute of Business Science Executive Breakfast. On Thursday, 1 March, some of the greatest business minds in the country will converge on Durban for a morning of results-driven leadership.
Read more... | Send to a friend

New DJs ready 93.8FM for 2012 growth

Tue, 07 Feb 2012 09:59:00 +0200

Mix 93.8FM bucks the general rule of broadcasting, with an emphasis on presenter personality and a wide variety of music, and it is living up to this with the addition of radio legends Tony Blewitt and Keith Lindsay to its lineup. Blewitt hosts the weekday breakfast show between 6am-9am and Keith Lindsay is on air weekdays 3pm-6pm.
Read more... | Send to a friend

Entries open for Responsible Drinking Media Awards

Tue, 07 Feb 2012 07:54:00 +0200

Brandhouse has launched its 2012 Responsible Drinking Media Awards, which recognises journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately help change consumer behaviour.
Read more... | Send to a friend

Tricks of the trade: improving your on-air content

Mon, 06 Feb 2012 12:42:00 +0200

The South African Advertising Research Foundation (SAARF) invited a number of top players in the radio industry to speak at a recent Community Radio Forum, giving community radio delegates advice on everything from programming to marketing. This is my advice for presenters on how to deliver a show with the kind of on-air content that attracts and retains listeners.
Read more... | Send to a friend