The Retail Trends community of South Africa

Omni-channel shopping coming to SA

Tue, 14 May 2013 11:57:00 +0200

As online retailing increase, South African retailers can choose to adopt omni-channel offerings in an early market, capitalising on international experience or adopt a 'wait and see' attitude.
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Seven new trends in shopper marketing

Mon, 08 Apr 2013 09:27:00 +0200

Shopper marketing is in the spotlight and these seven new trends, coupled with good digital and experiential strategies, will maximise marketing spend, driving more feet in-store and product off the shelves.
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Bizcommunity April 1 price freeze is no joke

Tue, 26 Mar 2013 10:37:00 +0200

Believe it or not, we've made the decision to freeze most of our rates for 2013! This is not an April Fool's prank but a strategic decision in line with our core objectives to assist businesses to grow and thrive via our portfolio of publishing platforms.
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If you're content, we're content

Mon, 18 Mar 2013 09:03:00 +0200

Content strategists, bloggers, vloggers, citizen journalists, opinionistas - every day, advertorial and promotional initiatives are launched into a wider pool of competing content providers. Content is currently the word on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers.
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Considerations when facing FMCG challenges

Wed, 20 Feb 2013 10:54:00 +0200

As consumers face an on-going struggle in this volatile economic environment, new findings from the Neilsen report have identified the top five major factors on grocery purchases: price, transportation costs, health, enhanced nutrition and package labelling. This is why an offering of a wide selection of quality, cost-effective, value-orientated products is important.
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[2013 trends] Pdf of 2013 Biz Trends Report now available

Wed, 13 Feb 2013 14:33:00 +0200

Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] SA's youth trend-o-meter

Thu, 31 Jan 2013 11:30:00 +0200

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
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The mobile retail revolution

Thu, 31 Jan 2013 05:43:00 +0200

The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.
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