The CRM community of South Africa

Get mall specials, updates via free smartphone app

Fri, 10 Feb 2012 11:42:00 +0200

A new free smartphone app allows users to view specials, as they enter a shopping mall. The app, developed and launched by South African company DialMedia, runs silently in the background without causing inconvenience or negatively affecting the battery performance.
Read more... | Send to a friend

Analysing social media conversations is crucial

Thu, 09 Feb 2012 13:32:00 +0200

The Regus Second Annual Global Survey 2010, involving 17 000 managers and business owners across 80 countries, revealed that 52% of businesses globally and 55% of businesses in South Africa are using web sites such as Twitter to engage, connect with and inform existing customers.
Read more... | Send to a friend

New app rewards Shark supporters

Fri, 03 Feb 2012 12:36:00 +0200

In what is described as a world first, The Sharks have created a free mobile application, Sharksfrenzy, that directly benefits loyal supporters on a daily basis and offers exclusive specials, discounts and rewards at pre-selected reward partner outlets nationwide as well as at all The Sharks home games at Mr Price Kings Park.
Read more... | Send to a friend

[2012 trends] Back to school for marketers on teen basics

Wed, 25 Jan 2012 12:23:00 +0200

It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals, such as who are these people you are really talking with (not to, with) and what value will they associate with what you post, tweet, broadcast or print.
Read more... | Send to a friend

Peugeot revitalising its image

Wed, 25 Jan 2012 08:11:00 +0200

As part of Peugeot South Africa's plans to boost the brand's image, service and sales during 2012 it is introducing for the first time in the French carmaker's history a full five-year maintenance plan for its entire passenger car range.
Read more... | Send to a friend

eBucks see 60% growth over festive season

Mon, 23 Jan 2012 10:57:00 +0200

Despite slow to steady retail sales forecasts for the 2011 festive season, eBucks saw its highest activity since inception, with members spending R140 million between October and December 2011. This is a growth of 60% on its 2010 festive results of R87 million.
Read more... | Send to a friend

Nedbank launches client service for home loan defaulters

Fri, 20 Jan 2012 12:33:00 +0200

In an effort to assist clients who can no longer service their home loan repayments, Nedbank has launched a Payment Solutions website, which provides a description of the four main options available to clients. The decision to develop the website came after noticing the number of clients who refused to participate in the banks debt recovery programs, often to their own detriment.
Read more... | Send to a friend

[2012 trends] Loyalty programme trends for 2012

Mon, 16 Jan 2012 11:50:00 +0200

When reviewing loyalty programmes, which are proliferating, the key question is, "Are they adding value to the customers' experiences?" Here is what I think will make loyalty programmes stand out from the pack in 2012.
Read more... | Send to a friend

McDonalds apologises for guide dog incident

Thu, 29 Dec 2011 08:43:00 +0200

The managing director of McDonalds South Africa has apologised to a blind woman who was chased out of one of the hamburger restaurants on Christmas Day because she had brought her guide dog inside.
Read more... | Send to a friend

The customer is always right... even if they're wrong

Tue, 06 Dec 2011 14:36:00 +0200

Walk up to the average South African retailer and whisper the magic words "customer service" and he'll react as though you stuffed a terminally venomous South American crotch eating spider down his shorts.
Read more... | Send to a friend