The Marketing community of South Africa

Below-the-line ain't no new kid on the block

Wed, 22 May 2013 13:05:00 +0200

A recent trend has seen many above-the-line agencies evolving and venturing into below-the-line in some way or form. Some have opted to offer new BTL legs of the existing business while others have gone straight for the kill offering a through-the-line approach to their clients.
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DMMA celebrates 10 years in digital

Wed, 22 May 2013 10:21:00 +0200

Today, exactly 10 years ago, a national body was formed that would integrally change South Africa's digital landscape forever. Today is the tenth birthday of the Digital Media and Marketing Association (DMMA).
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NetFlorist introduces #haroldsnews

Wed, 22 May 2013 09:31:00 +0200

NetFlorist has added #haroldsnews to its 'services', designed as a tongue-in-cheek social commentary campaign to create associations with everyday occasions and give people reasons to buy from the site.
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Become a leader

Wed, 22 May 2013 06:15:00 +0200

According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business - ad agency, marketing agency, retailer or media group.
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MSG Afrika to launch Power FM

Tue, 21 May 2013 10:16:00 +0200

A new outdoor brand campaign went up in Johannesburg over the weekend to announce the launch of a new FM talk radio station, Power FM, set to launch by end of June 2013. Media operating group MSG Afrika Media, a subsidiary of MSG Afrika Investment Holdings, owns it.
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The radio natives are restless

Tue, 21 May 2013 08:01:00 +0200

Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).
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DIY marketing dos and don'ts

Tue, 21 May 2013 07:18:00 +0200

Let's face it, with the economy's lacklustre performance over the past few years - and the subsequent budgetary constraints that have followed - we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
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Safeguarding the brand you've built

Tue, 21 May 2013 06:23:00 +0200

'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.
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Employees: Untapped brand ambassadors

Tue, 21 May 2013 05:17:00 +0200

Great brands have many things in common: they have visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They, almost without exception, also have a focus on including their employees in their marketing efforts.
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Portfolio Night Johannesburg: Bizcommunity launches a shooting star

Mon, 20 May 2013 14:13:00 +0200

Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin (@TerryLevin)!
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