the Marketing community of South Africa

Mobile Marketing Association launches certification program

Fri, 20 Nov 2009 12:25:00 +0200

The Mobile Marketing Forum, held earlier this week in the US, saw the Mobile Marketing Association (MMA) launch its mobile marketer certification program, update its definition of mobile marketing and launch the industry's first global survey research panel.
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Winners of 2009 MMA Global Mobile Marketing Awards

Fri, 20 Nov 2009 12:05:00 +0200

Winners of Mobile Marketing Association (MMA) 5th Annual Global Mobile Marketing Awards were announced earlier this week in Los Angeles, US. The selection committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, selected winners in the 12 categories.
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3M branding conference for marketers

Thu, 19 Nov 2009 12:41:00 +0200

The 2009 3M Brand Conference is aimed at helping marketers sort through the web of potential legal and financial issues that surround any large, sponsored events. The conference takes place on Tuesday 24 November 2009 in Joburg. Attendance is free.
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Take digital marketing seriously, brands urged

Thu, 19 Nov 2009 12:09:00 +0200

The South African digital marketing adspend, which represents only a fraction (1.7%) of the total adspend, has become a cause for concern for industry watchers who believe businesses are not putting enough effort and resources to develop a sector full of opportunities and innovations.
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Time for marketing and governance to snuggle up

Wed, 18 Nov 2009 12:14:00 +0200

The marketing director is the person mainly responsible for a company's brand and reputation and needs to sit on its board... to be part of the board structure.
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Good advice for good returns on investment

Wed, 18 Nov 2009 09:10:00 +0200

Marketing is a complex, expensive business and even the most carefully laid plans need an objective second opinion to ensure that everything goes to plan.
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Media launch of Sport Industry Awards

Wed, 18 Nov 2009 08:58:00 +0200

The media are invited to attend the official launch of the inaugural Virgin Active Sport Industry Awards at Emperor's Palace Convention Centre on Tuesday 24 November 2009 at 12.30pm.
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Supersize my telecoms

Tue, 17 Nov 2009 12:33:00 +0200

Let's face it, as rapidly-evolving telecommunications technologies continue to define a way of living, working and interacting that we couldn't even have imagined a few short decades ago, we are having to evolve as rapidly as the technology itself is evolving.
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Broadcast monitoring available to market

Tue, 17 Nov 2009 06:44:00 +0200

“Afstereo presently monitors 35 mainstream radio stations and television channels and compiles and maintains a vast pool of data that is now accessible to all companies and professional audit practices interested in this aspect of the business,” says Tonya Khoury, media business unit manager at Afstereo.
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Nando's educates its employees about the dangers of HIV and AIDS

Fri, 13 Nov 2009 16:53:00 +0200

Looking out for the health of its employees, Nando's, the global Portuguese chicken outlet, put together The Nando's Life - It's My Life HIV and Aids awareness campaign to effectively communicate with staff members and urge them to make a difference.
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