the Instore community of South Africa

Mobile units keep in-store promotions live in real time

Fri, 30 Oct 2009 11:54:00 +0200

Primedia Instore has a mobile technology implementation drive that is aimed at enabling its retail store promotional staff countrywide to report back on individual store campaigns to regional and head offices on-line in real time, no matter where they are. They will use a MyMobility mobile information transfer solution.
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Cape Town gets in-store Nike zone

Fri, 30 Oct 2009 09:35:00 +0200

The Nike Sports Store, located in Bree Street in the Cape Town CBD, is the first store in Cape Town to feature an in-store football zone complete with the sports brand's new global architecture and substrates. As contracted by Nike South Africa, it was installed by Todwil, a South African company that specialises in retail-marketing solutions.
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Summer's coming early to Woolworths

Mon, 28 Sep 2009 10:17:00 +0200

Woolworth's Summer Beauty Festival, from 23 September - 4 October 2009, will see the launch of Bloom's new mineral foundations and eye shadows and the arrival of Caroline Herrera fragrances at selected stores countrywide. The stores have special offers from Bulgari, Diesel, Benefit and Bloom and customers can get makeovers and beauty offers from Smashbox, Make Believe, Black Up and Sisley, some of which are exclusive brands to the group.
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PoS campaign boosts chocolate sales

Wed, 16 Sep 2009 16:31:00 +0200

Following a TillTops advertising campaign aimed at boosting sales of Tiger Brands' Black Cat Bars, Top of Mind has released figures that show an average sales increase of 101.6% for the chocolate brand during the campaign.
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In-store brands: flavour favourite for now

Tue, 08 Sep 2009 13:36:00 +0200

In-store brands have become popular as cash strapped consumers trade down from branded products in response to tighter economic conditions.
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Wireless digital signage boosts sales over 1000%, says new report

Wed, 02 Sep 2009 17:24:00 +0200

Results from a new internet-based digital-signage project in more than five dozen pharmacies around the Western Cape show that sales improved between 20% and 1200% for specific products that were advertised on the in-store network.
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Australian brochure display system expands in SA

Wed, 02 Sep 2009 10:13:00 +0200

Multi-brochure desktop stands, business card and postcard holders, wall displays, Z-folding stands and trolley displays have been added to the existing standard range of brochure holders from Expanda-Stand, Australia brought into South Africa through distributor IDG.
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Bearing gifts for friendship month

Fri, 28 Aug 2009 12:23:00 +0200

Teddy bears have often been referred to as the best friend a human can have because they possess all the qualities that pertain to friendship. They trust you, they are loyal, and they will never reveal your secrets. Build-A-Bear Workshop will be cele-bear-ating this friendship at all of its stores during September.
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Trade Centre first wholesaler to use electronic shelf labelling

Thu, 20 Aug 2009 13:45:00 +0200

Trade Centre, the FMCG company owned by Metcash Africa, has become the first wholesaler to use electronic shelf labeling (ESL). It has reduced costs and gained a rapid and accurate ability to update prices since it rolled out a Pricer ESL system from XON group company Skydirect.
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Parklane SUPERSPAR adds 1% to GP with electronic shelf labelling

Fri, 24 Jul 2009 13:29:00 +0200

Parklane SUPERSPAR, one of Pietermaritzburg's busiest supermarkets, has reported a 1% boost in gross profits on groceries since installing the Pricer electronic shelf labelling (ESL) system, sold, implemented and maintained by XON company, Skydirect.
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