the Instore community of South Africa

DigiPos extends product line with new partnership

Mon, 18 May 2009 14:25:00 +0200

Point-of-sale solutions provider DigiPoS has extended the portfolio of products on which it draws for the creation of high performance retail solutions with the announcement of a new partnership with international printer manufacturer Star Micronics.
Read full story... | Send to a friend

Augmented reality campaign brings books to life

Tue, 21 Apr 2009 13:13:00 +0200

Creative agency Saatchi & Saatchi Cape Town introduced the application of augmented reality (AR), as part of an experiential activation in selected malls, for literature retail outlet Wordsworth Books last week. Anton Crone, executive creative director of Saatchi & Saatchi Cape Town, says the campaign marks the debut of AR in consumer marketing in South Africa, and the African continent.
Read full story... | Send to a friend

In-store campaign concentrates on family

Tue, 17 Mar 2009 11:24:00 +0200

Concentrate juice manufacturer Oros is once again running a campaign with branded shopping cart experts Icon Media to communicate to grocery buying parents and their family. This second consecutive deal secures one of Icon Mall's packages for the advertiser and provides Oros with exclusive exposure in Checkers Hypers and Pick n Pay outlets countrywide.
Read full story... | Send to a friend

Flighting at the mall for a fat-free summer

Mon, 23 Feb 2009 13:27:00 +0200

Coinciding with the start of summer, Parmalat's fabulite fat-free, sugar-free yoghurt was introduced to the LSM 8-10 female market at one of South Africa's busiest holiday destination malls, Shelley Centre, with the help of Primall Media's mall advertising platforms.
Read full story... | Send to a friend

ROI on mobile billboards: a case study

Wed, 18 Feb 2009 09:24:00 +0200

The mobile phone has created many opportunities. The last few years has seen Bluetooth implemented as a marketing media in malls across South Africa, with a varied success rate. As with all media, the more effectively it is used, the more successful the results - content, as they say, is king.
Read full story... | Send to a friend

GPRS-based point-of-sale terminal launches

Mon, 09 Feb 2009 12:48:00 +0200

Now available in South Africa is Timpa, Psitek's first dedicated point-of-sale (POS) terminal. It works wirelessly via GPRS with a SIM card, and features a built-in antenna, printer and rechargeable battery, making it a portable all-in-one POS terminal.
Read full story... | Send to a friend

Reaching an untapped shoppers' footprint

Mon, 02 Feb 2009 14:37:00 +0200

Spaza shops, street-front shops whether self-service or over-the-counter, have continued to be the life and soul of shopping activity for residents within community areas where they are based.
Read full story... | Send to a friend

World's best retailer

Wed, 21 Jan 2009 16:32:00 +0200

Pick n Pay has been voted the world's best retailer by international retail organisation, the National Retail Federation, according to the Business Report of 13 January 2009.
Read full story... | Send to a friend

Marin's rides Lama onto local soil

Mon, 10 Nov 2008 12:08:00 +0200

The multimillion dollar point of sale corporation, Marin's, has landed on local ground. Based in France, the company is investing in South Africa with an aim to place the country in the forefront of economic and technological advancement.
Read full story... | Send to a friend

Game launches interactive stores

Tue, 28 Oct 2008 09:35:00 +0200

Mass Discounters has launched its Gameactive in-store brand-building promotional service for Game stores around the country. It aims to help companies promote their products in Game stores and simultaneously give customers one-on-one assistance with all products.
Read full story... | Send to a friend