The Branding agencies community of South Africa

SodaStream claims back marketshare through reinvention

Tue, 14 Feb 2012 12:39:00 +0200

Since its financial dip in the 1990s, the SodaStream brand, once described as the icon of the 1980s suburban kitchen, has transformed itself to claim back its marketshare. SodaStream's journey illustrates how altering a marketing strategy can lead to a massive brand turnaround.
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Meet me at the 'ZMOT'

Tue, 14 Feb 2012 12:19:00 +0200

"Unless conventional merchants adopt an entirely new perspective-one that allows them to integrate disparate channels into a single seamless omnichannel experience-they are likely to be swept away." HBR - The Future of Shopping.
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Jet set with Joe Public

Tue, 14 Feb 2012 10:37:00 +0200

Joe Public has won the Edcon family value retailer Jet above-the-line account, which was previously held by The Jupiter Drawing Room Johannesburg.
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South Africa part of global Social@Ogilvy rollout

Tue, 14 Feb 2012 09:32:00 +0200

Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations.
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Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar

Fri, 10 Feb 2012 13:37:00 +0200

BREAKING NEWS: FoxP2, King James, Prima Plus and trigger/isobar have been appointed as the next team of agencies for South African mobile operator Cell C, it was announced Friday afternoon, 10 February 2012. The appointed agencies will begin work from the beginning of March.
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Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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Engage Stephi Holmwood

Fri, 10 Feb 2012 11:39:00 +0200

We are proud to welcome super talented designer Stephi Holmwood to the Engage Brandcraft® Family.
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Effective target marketing

Fri, 10 Feb 2012 10:52:00 +0200

WRAPPA has a team of dedicated project managers, strategists and creative professionals who know brand and design as well as you know your own company. Their main objective is to ensure your brand wrapper compliments your brand's personality.
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Interbrand Sampson and Black Brand Strategy and Design to demerge

Thu, 09 Feb 2012 12:16:00 +0200

In a joint statement it was announced that branding and design agencies Interbrand Sampson and Black Brand Strategy and Design have decided to demerge.
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Yellowwood appoints Matthew Glogauer as Group Head of Research and Analytics

Wed, 08 Feb 2012 10:54:00 +0200

Yellowwood - marketing and research specialists with offices in Johannesburg and Cape Town - recently appointed Matthew Glogauer as Group Head of Research and Analytics. Glogauer joined the company in early January 2012.
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