The Marketing & Media community of South Africa

Hunter's Cider fans wanted for 25th celebration

Sat, 18 May 2013 09:04:00 +0200

To celebrate its 25th birthday, Hunter's Cider is requesting all its fans to send their best pictures and videos of their Hunter's experiences from the past 25 years for its birthday TVC.
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Trends in branded broadcast content

Sat, 18 May 2013 08:04:00 +0200

Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.
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Should you gamify your brand?

Fri, 17 May 2013 14:05:00 +0200

What is gamification?
Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.
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Purpose in Africa: Doing well by doing good

Fri, 17 May 2013 13:48:00 +0200

Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand's purpose is its reason for being - it goes beyond what you do, or who you're doing it for. Purpose is the why: why your business exists, and why that should matter.
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Matrics of 2013, are you prepared for 2014?

Fri, 17 May 2013 13:26:00 +0200

It's your matric year and you are faced with tight deadlines - the looming exams, heaps of administrative paperwork, trying to enjoy time with family and friends, participating in extra-curricular activities as well as preparing for the Matric Dance. Whether you really want to enjoy your final year of school or whether you are looking forward to getting this year behind you, we have three steps to make sure that you are ready for 2014:
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The BBC and Habari Media host an exclusive luncheon with George Alagiah

Fri, 17 May 2013 12:56:00 +0200

BBC.com and BBC World News, together with Habari Media, recently invited guests to an exclusive luncheon at the Saxon in Johannesburg.
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Traffic Light: Conversion Tag strategies

Fri, 17 May 2013 12:39:00 +0200

Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site.
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35 countries: 63 cities: Portfolio Night now on in Joburg

Fri, 17 May 2013 12:02:00 +0200

Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers.
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African Response celebrates 10 years in business

Fri, 17 May 2013 11:55:00 +0200

Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world.
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M&G editor resigns, off to New Delhi

Fri, 17 May 2013 11:17:00 +0200

NEWSWATCH: Mail & Guardian's editor-in-chief, Nic Dawes, has resigned to take up a post at the Hindustan Times in New Delhi, the newspaper reports.
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