The Marketing & Media community of South Africa

Heart 104.9FM celebrates turning six in style

Tue, 14 Feb 2012 12:54:00 +0200

Heart 104.9FM, 'Cape Town's beat', invites listeners to celebrate their sixth annual Birthday Bash on 25 February 2012.
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Classic romance movies for men on Valentine's Day

Tue, 14 Feb 2012 12:53:00 +0200

In keeping with the spirit of Valentine's Day, kalahari.com and its ad agency JWT Cape Town have created a new movie genre for the online retailer's DVD section: Classic Romance Movies for Men - and, to advertise this, JWT helped re-edit the trailers of some of the featured movies to make them look like tear-jerking romance films... [video]
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SodaStream claims back marketshare through reinvention

Tue, 14 Feb 2012 12:39:00 +0200

Since its financial dip in the 1990s, the SodaStream brand, once described as the icon of the 1980s suburban kitchen, has transformed itself to claim back its marketshare. SodaStream's journey illustrates how altering a marketing strategy can lead to a massive brand turnaround.
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The Lime Envelope partners with CPGSA

Tue, 14 Feb 2012 12:37:00 +0200

The Lime Envelope has announced that Kerry Oliver, Events Director of the agency, has been selected to serve on the interim board of the CPG (Citizens in Partnership with Government) as the Head of Events Planning and Management.
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Video has an unrivalled ability to create a face for your brand

Tue, 14 Feb 2012 12:24:00 +0200

Now in its third season, Raizcorp's innovative Pitch & Polish competition is enriching lives across the country. The Idols-like contest has been a huge success, and Raizcorp is the first to admit that it was the promotional videos created by UZI Films that helped to create the necessary hype around the concept.
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Meet me at the 'ZMOT'

Tue, 14 Feb 2012 12:19:00 +0200

"Unless conventional merchants adopt an entirely new perspective-one that allows them to integrate disparate channels into a single seamless omnichannel experience-they are likely to be swept away." HBR - The Future of Shopping.
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Samuel Seeff to speak at SALA Wealth Summit

Tue, 14 Feb 2012 12:07:00 +0200

Samuel Seeff, Chairman of Seeff to speak at the SALA Wealth Summit on "Wealth in Assets: High net worth areas by purchase and rental dynamics"
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SAIL assist in securing the Tournament of Hope

Tue, 14 Feb 2012 11:26:00 +0200

Leading sports company SAIL is delighted to announce a five-year partnership with the Sunshine Tour and the International Federations of PGA Tours to host the Tournament of Hope.
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Using Twitter for business

Tue, 14 Feb 2012 10:58:00 +0200

Since launching in 2006, Twitter has established itself as a global, varied and immense online community of which businesses make up a considerable part. Making your business visible, likable and accessible on Twitter is not only a good way to stimulate brand awareness, but also an invaluable way to really connect with the people engaging with your brand.
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Jet set with Joe Public

Tue, 14 Feb 2012 10:37:00 +0200

Joe Public has won the Edcon family value retailer Jet above-the-line account, which was previously held by The Jupiter Drawing Room Johannesburg.
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