the Marketing & Media community of South Africa

Markex 2009 at Sandton Convention foyer

Fri, 03 Jul 2009 15:22:00 +0200

Wow!!! What a week! With Markex over and plenty of new friends made... think we can safely say it was a huge success! 3D Deco would like to say a huge thank you for making it possible and for coming through our liquid tunnel.
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More entries for BASA Awards

Fri, 03 Jul 2009 14:20:00 +0200

There have been more entries to the 12th annual Business Day BASA Awards, than last year, together with a large number of first-time entrants, it was announced earlier this week.
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Egg + Humanoid opens up some happiness

Fri, 03 Jul 2009 14:13:00 +0200

Despite what a certain drumming gorilla will have everyone believe, there is, in fact, another way to find joy... and it's courtesy of Egg + Humanoid's latest TV ad, the crazy yet utterly entertaining “Ultimate Goal” for Coke.
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High broadband costs stifle innovation, opportunities

Fri, 03 Jul 2009 14:02:00 +0200

It is accepted that broadband costs in South Africa are high as compared to many countries. In the effort to remedy that, the government established the Broadband Infraco in 2006 with the main objective of expanding the availability as well as the affordability of electronic telecoms in South Africa.
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The impact of the recession on recruitment in South Africa

Fri, 03 Jul 2009 13:32:00 +0200

The SA Recruiters Network recently conducted a survey amongst South African recruitment agencies as well as human resources and hiring managers of corporate South Africa to review the impact that the recession is having on recruitment.
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So who's who on the SABC interim board?

Fri, 03 Jul 2009 13:31:00 +0200

The selections for the broadcaster's interim board cover range of expertise.
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Joint Student of the Year at 2009 D&AD Student Awards

Fri, 03 Jul 2009 12:48:00 +0200

LONDON: For only the second time in its 31-year history, the Student of the Year was awarded jointly at the D&AD Student Awards 2009 Ceremony in London last night, Thursday, 2 July 2009. Recipients were Petra Muda and Harri Leppala from Berghs School of Communication in Sweden and Micheline Mannion, Central Saint Martins College of Art and Design in the UK.
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Promotions and appointments at Mortimer Harvey

Fri, 03 Jul 2009 12:40:00 +0200

Mortimer Harvey has appointed Mariette Nebuloni as Client Service Director, Sharon Gordon as Head of Production and Sagren Pather as Digital Project Manager.
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A rival for M-Net?

Fri, 03 Jul 2009 12:37:00 +0200

NEWSWATCH: The Independent Communications Authority of SA (Icasa) intends to licence a rival to M-Net, reports FM Tech.
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Emerging market lesson from the East

Fri, 03 Jul 2009 12:26:00 +0200

There is a lot of nervous talk lately about the understanding of and communicating to the ‘mass market'. Understandably so, this demographic has obtained increasingly greater spending power and thus a more significant impact on the economy. Thus understanding the markets purchasing psychology and being able to deliver on their growing and shifting needs is integral to the success of any brand focused on the this large segment. Unfortunately, as a result, our view of this ‘mass' is just that and we tend to approach this market with a one-shoe style fits all form of communication. This works for a limited period only, eventually the market begins to segment and brands had best be ready to engage those segments.
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