The Mail Services community of South Africa

South Africa part of global Social@Ogilvy rollout

Tue, 14 Feb 2012 09:32:00 +0200

Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations.
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Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar

Fri, 10 Feb 2012 13:37:00 +0200

BREAKING NEWS: FoxP2, King James, Prima Plus and trigger/isobar have been appointed as the next team of agencies for South African mobile operator Cell C, it was announced Friday afternoon, 10 February 2012. The appointed agencies will begin work from the beginning of March.
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Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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Direct marketing in the context of privacy regulation

Thu, 09 Feb 2012 11:34:00 +0200

The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law.
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EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine

Wed, 08 Feb 2012 09:19:00 +0200

Adrian Hewlett, CEO and founder of the Habari Group, has combined his group's significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine.
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Can Facebook ever make (real) money?

Tue, 07 Feb 2012 10:40:00 +0200

With the public listing of Facebook, the debate about the amount of money it makes - and potentially can make - has been opened wide. At stake is whether it is possible to marry the very nature of a social network as non-commercial, personal and intense as Facebook is with making money for investors.
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[2012 trends] Bob, where's my flying car?

Tue, 31 Jan 2012 11:36:00 +0200

Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation.
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John Farquhar, a man of fascinating contradiction

Mon, 30 Jan 2012 15:58:00 +0200

John Farquhar, the legendary ad man and commentator who died at the weekend, was a man of fascinating contradiction: a sophisticated thinker with a poor education; a loner who worked in the team-based world of advertising; an irascible man who was shy at heart.
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Pendoring relocates to Cape Town as part of Creative Week

Mon, 30 Jan 2012 11:59:00 +0200

The Pendoring Awards - which celebrate and encourage the use of Afrikaans advertising, as well as Truly South African communication for Afrikaans advertising - will this year be part of Creative Week Cape Town, on Friday evening, 21 September 2012. For the first time, too, the Loeries judging week and judges' seminars will also be held in the Mother City during Creative Week.
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[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
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