the Youth Marketing community of South Africa

SAARF research reveals teen radio trends

Fri, 06 Nov 2009 07:15:00 +0200

SAARF's media audience research surveys has lowered the respondent age to 15 and the first release on what this group prefers, is the latest Radio Audience Measurement Survey (RAMS) for October 2009.
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Fairlady, M-Net combine for reality TV comp

Wed, 04 Nov 2009 07:36:00 +0200

Fairlady and M-Net have joined forces to find South Africa's first style apprentice, who stands to win six-month's paid internship with the magazine after battling it out with five other contestants on the MNet Style Apprentice show. The winning candidate will also receive career-boosting accessories such as a new wardrobe, a laptop, a cellphone and all the right accessories.
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Exciting new line-up announced at Three Ring Circus

Thu, 22 Oct 2009 13:42:00 +0200

Local edutainment company Three Ring Circus (3RC) has finalised their new-look team for their highly successful flagship project, The Standard Bank Rocking Future Roadshow.
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South African among ADC Young Guns 7 Winners

Thu, 22 Oct 2009 11:01:00 +0200

The Art Directors Club (www.adcglobal.org), the leading organization for integrated media and the first global creative collective of its kind, last night announced the 50 young creatives from 14 countries to claim the prestigious ADC Young Guns 7 title - and there was a South African in the group.
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Consider Us during Green Week

Tue, 20 Oct 2009 08:40:00 +0200

The City of Cape Town will host Green Week from 19-23 October 2009 and during this time the Consider Us campaign begins in Africa and spearheads a global movement. The Consider Us campaign has been conceived and developed by Zoom Advertising, part of the Ogilvy group.
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Get YoungGun offers now before closing date

Fri, 16 Oct 2009 06:58:00 +0200

There are just 14 days left to enter the Young Guns advertising and digital awards, which close on Friday 30 October 2009; entries for student awards close on Friday 6 November 2009 and creative briefs is Friday 13 November.
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31 October the South African way

Thu, 15 Oct 2009 10:55:00 +0200

Every year the 31st of October is marked by a couple of mild attempts by South Africans to celebrate Halloween. Last year, however, an alternative, indigenous celebration was introduced by Egg Marketing & Communication and this year they are planning to build on this.
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African opportunities in the digital era

Tue, 13 Oct 2009 08:44:00 +0200

ACCRA: The 2009 Africa Media Leadership Conference took place 4 - 7 October 2009 in Accra, Ghana. The media summit hosted 100 CEOs and editors-in-chief of African media who debated how their companies could harness and monetise youthful audiences, who are increasingly using mobile phones and social networks such as Facebook and Twitter to communicate and access news and information.
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Doritos South African music competition

Tue, 06 Oct 2009 12:49:00 +0200

The Doritos Be Heard competition, from 5 - 31 October 2009, is searching for original South African young musicians. Entries may be from vocalists, drummers and keyboardists to guitars and players of traditional instruments, playing in a style or genre of their choice but the songs must be their own original compositions. The winner receives R200 000 and runner-up receives R100 000.
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Free newspaper subscriptions work in France

Wed, 30 Sep 2009 07:45:00 +0200

The French government's decision to give free nationwide subscriptions, from 1 October 2009 are part of new subsidies to the French press totalling €600 million over three years. The publishers provide the newspapers free and the government pays for distribution. The campaign is aimed at boosting newspaper readership in the youth market.
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