The Youth Marketing community of South Africa

Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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Avon, Jay Jays launch advertising campaigns

Thu, 26 Jan 2012 10:36:00 +0200

Avon, the direct seller of beauty related products, recently launched an advertising campaign to illustrate its self-employed earnings opportunity featuring a South African rags-to-riches example, while Jay Jays, the fashion retail chain, has launched its interactive virtual First Kiss campaign ahead of Valentine's Day. [video]
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[2012 trends] Convergence, content key themes for media, advertising

Wed, 25 Jan 2012 14:48:00 +0200

Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
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[2012 trends] An amateur audience

Wed, 25 Jan 2012 13:48:00 +0200

In the last few years we've seen an increase in online consumer conversation as more and more South Africans gain access to the Internet, mostly via mobile. While this increase has been on the cards for some time, this year we're seeing proof of a much larger local online community. 2012 will be the year that industries better grasp how to reach us all.
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[2012 trends] Back to school for marketers on teen basics

Wed, 25 Jan 2012 12:23:00 +0200

It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals, such as who are these people you are really talking with (not to, with) and what value will they associate with what you post, tweet, broadcast or print.
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[2012 trends] Generation Y Not

Mon, 23 Jan 2012 13:32:00 +0200

South Africa's young consumers are more savvy and demanding than ever before. Not surprisingly, marketers have to work harder and smarter to make their brands compelling to kids, teens and young adults. 2012 stands for pace, progress, challenge and increased 'prosumer' power. Here are 10 whats and hows, ending with some of the hottest youth brands to look out for this year.
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Social networking a dominant force among young adults

Mon, 23 Jan 2012 12:15:00 +0200

Internet usage among South Africa's 18-25 year-olds significantly outweighs their adult counterparts, as a recent report by Analytix BI illustrates. The report, entitled "South Africa Segment Report: Young Adult Segment (18-25 Years)", highlights a clustering of activities around social networking that dictates the general Internet usage of this consumer segment.
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[2012 trends] The cheese has moved for brands and youth

Wed, 18 Jan 2012 13:31:00 +0200

How do you entice or sell to a target market that is hesitant, if not sceptical, about commercial brands, although predisposed to being very loyal and capable of independently fulfilling its own needs?
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[2012 trends] Anthropological trends in the digital space

Fri, 13 Jan 2012 14:07:00 +0200

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies. I used the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts.
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[2012 trends] Social media marketing and the youth

Tue, 10 Jan 2012 14:23:00 +0200

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".
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