The Youth Marketing community of South Africa

One Young World launches

Mon, 01 Feb 2010 11:53:00 +0200

One Young World, a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges, will be held in London from 8-10 February 2010.
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Will the sponsors score in 2010?

Mon, 01 Feb 2010 10:46:00 +0200

<>With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010?
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[2010 trends] Don't get too caught up in FIFA fever

Tue, 26 Jan 2010 10:23:00 +0200

<>Why is everybody so infatuated about 2010? In reality, it's another year just like any other. Yes, we do have the 2010 FIFA World Cup taking place in June/July, but this is only two months of a 12-month period. Here are the 10 trends that I believe will be seen during 2010.
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Coca Cola sponsors new Content 360 category

Tue, 26 Jan 2010 08:48:00 +0200

<>The Content 360 cross-media competition, which closes on 15 February 2010, has a new category, sponsored by Coca-Cola. The competition is calling for entries in six categories and is organised in partnership with the BBC, European Commission, National Film Board of Canada, Korea Communications Commission and TF1.
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[2010 trends] FIFA fever and the youth

Fri, 15 Jan 2010 11:04:00 +0200

<>As the recession subsides into the euphoria of 2010, what trends will we see play out among South Africa's sharpest critics - the youth? The 2010 FIFA World Cup will take centre stage, but that stage will be shared with service demands, tech saturation and ad aversion. How can brands aiming to impress under-23s live up to these evolving expectations?
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Popular Matric roadshow teams up with City Press and Rapport

Thu, 14 Jan 2010 12:16:00 +0200

Youth edutainment company Three Ring Circus (3RC), the brains behind the successful Standard Bank Rocking Future Roadshow, has enlisted Sunday newspapers City Press and Rapport as their new media partners. The 10-month deal will see 3RC provide weekly expert opinion concerning youth matters in the Careers24 supplement of both papers. The supplement holds the accolade of being the most read career guide in the country.
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Joburg - get ready to party on the streets

Tue, 29 Dec 2009 06:41:00 +0200

Joburg Carnival is getting in early with its call, “Woza Africa 2010” with an explosion of sound, activity and colour when it takes over the city on New Year's Eve. Now in its sixth year, it is hosted by the City of Joburg and aims to create a safe and festive environment for end-of-year revelry, particularly among inner-city residents and the youth.
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Holiday drinking - keep it safe!

Thu, 24 Dec 2009 08:26:00 +0200

<>The Industry Association for Responsible Alcohol Use (ARA) has some useful tips for you on how to drink responsibly over the festive season.
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Student Village reveals how SA youth use social media

Wed, 09 Dec 2009 13:32:00 +0200

South Africa's roughly 800 000 tertiary education students are the most wired yet.
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SA Kids' Coolest Cartoon is a force to be reckoned with...

Thu, 03 Dec 2009 15:18:00 +0200

<>This week The Ben 10 at Gallagher Expo's inaugural success was awarded silver for the ‘Most Memorable Event of the Year' in the In-house category at the annual EXSA (Exhibition Association of South Africa) Awards. The objective of this awards ceremony is to recognise excellence (in EXSA members) in the expo industry and the players' various fields of expertise, and showcase world-class standards in marketing events to exhibitors and visitors.
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