the Youth Marketing community of South Africa

Student movie marathon draws the crowds again

Mon, 29 Sep 2008 12:46:00 +0200

Playboy bunnies, superheros and stepbrothers formed part of the mix at the annual 5fm Movie Marathon this weekend. Student Village, NuMetro and Powerplay were the other cornerstones of the partnership that makes this such a sought-after event each year. Read full story... | Send to a friend

Students battle it out in the Investment Challenge

Fri, 26 Sep 2008 13:11:00 +0200

The hottest online investment game for varsity students - the Student Village Investment Challenge - is open for business and the competition is already heating up! Read full story... | Send to a friend

Youth University's Summer School 2008: Taking brands from ho-hum to sizzling

Thu, 25 Sep 2008 17:00:00 +0200

What happens when you take 50 marketers out of the comfort of their corporate environment for two days, add them to a room full of very zealous Honours students and expose them to the bleeding edge, youth space opinions of educators, culture icons, media gurus and tech geeks? This is exactly what HDI Youth Marketeers' first-ever Summer School set out to achieve: a shake-up. Read full story... | Send to a friend

Marketing to and learning from Gen Y

Thu, 25 Sep 2008 13:09:00 +0200

Marketers who have been battling to know what goes on in the minds of South African youth were invited to HDI youth marketing's Summer School for marketers last week. One of the things highlighted was that for young adults, happiness is fifth down the list of what they want - at the top of their annual birthday list is a clothing voucher. Read full story... | Send to a friend

Make digital part of your campaigns

Mon, 22 Sep 2008 14:30:00 +0200

South Africa is expected to become one of the cheapest places for internet connectivity in the future, with broadband speed hopefully in place by 2010, “so don't bet against the internet, make it a part of your campaigns”, Google country manager in South Africa, Stafford Masie said last week. Read full story... | Send to a friend

Village Voice and Village Mobile get a hot response at SA varsities

Tue, 16 Sep 2008 12:02:00 +0200

Village Voice, the hot new student newspaper, hits SA campuses again in October. Copies of the previous two issues have been snapped up eagerly by varsity students anxious to find out what's hot and happening on their campuses as soon as possible. Read full story... | Send to a friend

Finding opportunities in tough times

Mon, 15 Sep 2008 08:49:00 +0200

Government plans to regulate marketing and advertising campaigns targeting children in order to reduce the high number of obesity in young children; and the dismal performance by South Africa's athletes at the 2008 Beijing Olympic Games has lead to Cadbury South Africa seizing the moment to nurture the next generation of South African athletes for the 2012 Olympic Games in London. Read full story... | Send to a friend

New children's advertising code welcomed

Mon, 15 Sep 2008 11:38:00 +0200

The new regulations governing advertising to children have finally come out and Bizcommunity.com has asked various advertising and marketing agencies for their comment and analysis. In the first in this series of articles, the overall impression, according to Draftfcb, is that the spirit of the Consumer Goods Council of South Africa's code appears to be sound. Read full story... | Send to a friend

Graduates dared to dream - and deliver

Sun, 31 Aug 2008 18:27:00 +0200

“What are your dreams? Are they about doing what you do? Are they about conquering personal challenges?” These were among the questions posed to delegates by Angela Burton, Absa's executive director of marketing and communications, at the Village Pro event held in Johannesburg this week. Read full story... | Send to a friend

SA Tourism unveils new Sho't Left campaign

Fri, 29 Aug 2008 09:07:00 +0200

South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. Read full story... | Send to a friend