the Youth Marketing community of South Africa

NAG snags Gold at ADmag Awards

Fri, 19 Jun 2009 07:59:00 +0200

Tide Media's NAG Magazine has snagged a Gold award for the second year running in the “Youth Culture” category of the AdVantage ADmag Awards, the publication announced yesterday, Thursday, 18 June 2009.
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Animated HIV ads target the young

Fri, 19 Jun 2009 07:14:00 +0200

An animert (animated advert) that was praised at last week's International Animation Festival in France has been nominated by local youngsters for a Khuza Award, it was announced yesterday, Thursday, 18 June 2009. The animert was from South Africa's Scrutinize HIV/AIDS youth awareness campaign.
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Ben 10 at Gallagher - alien superheroes are coming to town

Thu, 18 Jun 2009 12:04:00 +0200

Something out of this world is coming to Gallagher Convention Centre this June... the Ben 10 event will ensure that fans young and old will have a super alien time!
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Generation Y still keeps marketers guessing

Thu, 18 Jun 2009 11:43:00 +0200

The top end of the Y Generation is heading for 30, while the bottom end is still in its mid-teens - it's a big generation and it's been keeping marketers guessing for more than a decade.
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YFM searching for white DJ

Thu, 11 Jun 2009 09:20:00 +0200

Gauteng youth radio station YFM announced yesterday, Wednesday, 10 June 2009, that it has launched a nationwide search for its next radio star - a young white male.
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WAN conference to attract young readers

Wed, 10 Jun 2009 09:10:00 +0200

The 8th World Young Reader Conference & Expo, to be held in Prague, Czech Republic, from 27 to 30 September 2009 will focus on how to attract and interact with young readers, the organisers stated yesterday, Tuesday, 9 June 2009.
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The Global Teen and South Africa

Tue, 09 Jun 2009 13:23:00 +0200

In a country where the youth make up more than half of the total population, and with increasing amounts of spend and influence, marketers need ongoing access to the most up-to-date, statistically robust and largest youth research studies in the country: the Youth Dynamix Trax® research studies (both BratTrax® exploring 7-15 year olds and YouthTrax® exploring 16-24 year-olds). ). These studies have been successfully conducted by Youth Dynamix over the past 10 years, providing trended information, across a comprehensive range of topics including Technology & Telecommunications; Media, Advertising and Competitions, Fashion & Music; Attitudes, Lifestyle and General Trends; Financial & Shopping Behaviour and others.
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The ABC murders

Wed, 03 Jun 2009 12:09:00 +0200

A rose by any other name would smell as sweet, as Shakespeare used to say in the days before he became famous and didn't have to work so hard to pick up girls in taverns. But a magazine by any other name smells bad, mainly because it's difficult to sell advertising if you haven't got an independently audited circulation figure from the Audit Bureau of Circulations, or ABC.
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Brrrr is 2009 cool brand

Tue, 02 Jun 2009 11:15:00 +0200

The 2009 Sunday Times Generation Next cool brands have been decided by a jury of 5 000 urbanites aged 8 to 22 years. Loved, for its Brrrr effect, Coke is the overall coolest brand; while Nokia claimed the second coolest brand spot and Nike is the third coolest brand.
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Harnessing the power of kids' peer groups

Mon, 01 Jun 2009 13:47:00 +0200

Kids may be bombarded with new stuff - new technologies, messages and products - on a daily basis; they're also quick to howl “This is boring!” in the face of an activity that doesn't meet their exacting standards, but the truth is that kids tend to be neophobic, they fear new things, says Philip Hendrickse, MD of strategic marketing consultancy Strats Inc.
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