The CRM community of South Africa

Turning up the volume of the customer's voice

Tue, 09 Feb 2010 12:28:00 +0200

<>In the 1980s, America wrested the America's Cup from New Zealand by resorting to radical change, and competing with a catamaran which comprehensively outperformed New Zealand's conventional monohull in the prevailing light winds off California. Much the same situation prevails in selling in recessionary markets.
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Four digital milestones for your business in 2010

Mon, 08 Feb 2010 12:49:00 +0200

<>I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you will... So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. They're not rocket science - but good strategy never was.
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No can do Cannes?

Tue, 02 Feb 2010 12:24:00 +0200

<>Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs?
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[2010 trends] Climbing on the brandwagon

Fri, 29 Jan 2010 11:57:00 +0200

<>For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference.
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Cannes Lions 2010 entries open, with new awards

Fri, 29 Jan 2010 10:48:00 +0200

<>LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design.
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[2010 trends] Media law a necessity, not a luxury

Thu, 21 Jan 2010 12:46:00 +0200

<>Most industries have felt the effects of the global recession and with these come a general desire to act more responsibly and to be particularly strategic in any marketing and planning. Companies have adopted a more conservative “wait-and-see” outlook and are, instead, giving considerable thought to what is important and what will keep them afloat in a still uncertain market.
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[2010 trends] Online keeps maturing

Thu, 21 Jan 2010 11:03:00 +0200

<>As we move into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital.
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[2010 trends] Looking into the ORM crystal ball

Tue, 19 Jan 2010 11:42:00 +0200

<>Having a publically accessible reputation is something just about everybody has come to terms with. In today's highly connected online environment, our friends, family, colleagues and potential clients are just a mouse click away from finding out a great deal about us - both good and bad. This has forever altered the playing field and brands are increasingly being defined by their consumers - no longer by the brand manager.
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CRM in the Cloud

Tue, 19 Jan 2010 09:15:00 +0200

In the Web 2.0 space, the relationship between buyers and sellers has changed and managing customers, fostering loyalty and generating more revenue streams is far more complex today than before the rapid user adoption of its applications.
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[2010 trends] The big 10 of marketing

Mon, 18 Jan 2010 10:07:00 +0200

<>As business sectors continue to implode, morph and warp, I'm sure we're all agreed that standing out from the mundane has never been more critical. Here're 10 easy key trends to differentiating yourself, your company, your brand or your region and to achieving enhanced global marketing clout and job creation opportunities.
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