the CRM community of South Africa

Talk CRM in language users can understand

Thu, 19 Nov 2009 17:42:00 +0200

Those of us immersed in CRM take it for granted that people understand what the acronym stands for and what it really means - the technology, people and processes that go into building stronger relationships with customers, or customer relationship management. Quite naturally, the people who sell, support and comment on CRM understand all of that. But do the intended users?
Read full story... | Send to a friend

Delivering Brand SA

Tue, 17 Nov 2009 11:14:00 +0200

Delivering Brand SA will require more than positioning by FIFA, the 2010 LOC and other key bodies; it will require a shift in service culture down to the people on the ground.
Read full story... | Send to a friend

Mobile CRM grows revenue value

Wed, 11 Nov 2009 09:45:00 +0200

Primador, a PG Group company and one of South Africa's largest suppliers of aluminium and glass doors, has maintained its revenues and increased its margins and market share with targeted customers, despite the recession and building slowdown, through the implementation of Tracer CQM, the handheld sales effectiveness solution from the company of the same name.
Read full story... | Send to a friend

Delivering the 2010 promise

Wed, 11 Nov 2009 08:18:00 +0200

Linda Hamman, CEO of Talk2Us, a strategic communications consultancy, highlighted the critical role of internal communication ahead of 2010 on the media talk show, Media@SAfm, on Sunday 8 November 2009.
Read full story... | Send to a friend

The pink Post-It note of an excellent salesperson

Thu, 05 Nov 2009 12:59:00 +0200

As a professional speaker, I spend more time at airports than I do eating, sleeping or singing in the shower. Recently, after dragging my bags across the semi-dark of the OR Tambo parking garage, I found a little pink Post-It note attached to the side-view mirror of my car. It had a name and a phone number, and, ominously, nothing more.
Read full story... | Send to a friend

Channelling the mobile to brand content

Fri, 30 Oct 2009 09:24:00 +0200

With nine years of research behind the launch of Enhanced Mobile Communications Network (EMC Network), Qkey, the company believes it will put the power of mobile behind every element of a through-the-line communications campaign and in doing so unleash the full power of mobile.
Read full story... | Send to a friend

Grouchy customers can become loyal customers

Wed, 28 Oct 2009 09:48:00 +0200

There are a lot of cute little phrases in marketing - most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But, there are some buzzwords that have a huge amount of merit. Such as "exceeding expectation".
Read full story... | Send to a friend

Don't whine, go online

Tue, 20 Oct 2009 09:37:00 +0200

The “Don't Complain Campaign”, inspired by the recent US election campaign urging the American public to “Don't vote” if they didn't want change, launched yesterday 19 October 2009. Its aim is to help improve customer service levels in South Africa generally and particularly before foreign visitors arrive in 2010.
Read full story... | Send to a friend

Provide business ideas, not just ad ideas

Wed, 14 Oct 2009 11:20:00 +0200

The role of the communications agency is changing. Marketers no longer expect their agencies to conceptualise creative communications and be their media and production brokers. Today's agency should be taking a good look at their clients' business issues.
Read full story... | Send to a friend

Independent ATMs grow

Thu, 08 Oct 2009 10:03:00 +0200

In developed countries, such as Australia, Canada, US and UK, independent ATMs now deliver over 60% of cash dispending services in each country. In South Africa, the demand has grown rapidly through tangible benefits for both the consumer and vendor and independent ATMs now represent over 15% of the market.
Read full story... | Send to a friend