The CRM community of South Africa

Direct marketing in the context of privacy regulation

Thu, 09 Feb 2012 11:34:00 +0200

The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law.
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Can Facebook ever make (real) money?

Tue, 07 Feb 2012 10:40:00 +0200

With the public listing of Facebook, the debate about the amount of money it makes - and potentially can make - has been opened wide. At stake is whether it is possible to marry the very nature of a social network as non-commercial, personal and intense as Facebook is with making money for investors.
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How Woolworths lost its mojo

Thu, 02 Feb 2012 12:37:00 +0200

There was a time, those of us of a certain age will remember, when Woolworths was held up in marketing classes as a brand that had been built entirely on word of mouth.
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Leading BPO company - building on the successes of 2011!

Wed, 01 Feb 2012 10:20:00 +0200

Fusion Outsourcing experienced tremendous growth in 2011 and is set to almost double the size of its business in South Africa over the next 24-months; resulting in a potential 600 new job opportunities.
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[2012 trends] Bob, where's my flying car?

Tue, 31 Jan 2012 11:36:00 +0200

Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation.
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[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
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[2012 trends] Who you are shouts too loud!

Thu, 26 Jan 2012 11:08:00 +0200

2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform.
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[2012 trends] Convergence, content key themes for media, advertising

Wed, 25 Jan 2012 14:48:00 +0200

Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
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[2012 trends] Brand purpose to take lead in brand strategy

Tue, 24 Jan 2012 12:26:00 +0200

A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever.
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[2012 trends] Whoosh! The year in which nothing happens

Fri, 20 Jan 2012 14:18:00 +0200

Time magazine named the protester as its 2011 man of the year. The protester using the power he/she obtained from a new media landscape in social-media-enabled grass roots protest movements.
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