The Software community of South Africa

Meet me at the 'ZMOT'

Tue, 14 Feb 2012 12:19:00 +0200

"Unless conventional merchants adopt an entirely new perspective-one that allows them to integrate disparate channels into a single seamless omnichannel experience-they are likely to be swept away." HBR - The Future of Shopping.
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Using Twitter for business

Tue, 14 Feb 2012 10:58:00 +0200

Since launching in 2006, Twitter has established itself as a global, varied and immense online community of which businesses make up a considerable part. Making your business visible, likable and accessible on Twitter is not only a good way to stimulate brand awareness, but also an invaluable way to really connect with the people engaging with your brand.
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One year to get it right, says MXit boss

Tue, 14 Feb 2012 10:18:00 +0200

Stellenbosch-based social networking company MXit has a one-year window of opportunity to improve and expand its products and services if it's going to fend off an onslaught of rival services like instant-messaging application WhatsApp, says its new CEO, Alan Knott-Craig.
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South Africa part of global Social@Ogilvy rollout

Tue, 14 Feb 2012 09:32:00 +0200

Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations.
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Five steps to achieving viral reach on mobile - Step #4: Use video

Mon, 13 Feb 2012 13:18:00 +0200

I love video, it's such a simple media to share and it engages so many senses. I understand why ATL, and TV specifically, has been the Biff since the 40's. The beautiful stories told by brands in 30 seconds - just look at some of the awesome work by Allan Gray and I really enjoyed Emoticon Boy last year - Velocity you are the business!
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SONA seen more seriously this year

Mon, 13 Feb 2012 09:21:00 +0200

In tracking the online conversations following the president's 2012 State of the Nation Address (SONA), BrandsEye picked up 4542 online mentions of Gareth's Cliff's State of the Nation Undress game (#SOTNundress).
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Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar

Fri, 10 Feb 2012 13:37:00 +0200

BREAKING NEWS: FoxP2, King James, Prima Plus and trigger/isobar have been appointed as the next team of agencies for South African mobile operator Cell C, it was announced Friday afternoon, 10 February 2012. The appointed agencies will begin work from the beginning of March.
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Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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HelloComputer reinforces Corruption Watch

Fri, 10 Feb 2012 11:30:00 +0200

HelloComputer, one of South Africa's leading creative digital agencies, was called upon to construct and initiate a website for non-profit organisation, Corruption Watch.
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New tools to extract data, aggregate campaigns, manage SMS

Fri, 10 Feb 2012 06:53:00 +0200

Three companies have announced new tools for mobile marketing. MicroStrategy has a suite of tools that allow marketers to use their Facebook apps to mine and use customer data anyway they like. Mobius, from Eurocom, is a communication platform that aggregates all digital media within a campaign and NXT\ has launched its revamped NXT\SMS.com bulk SMS portal.
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