the Online Media community of South Africa

Online video advertising: double engagement, boost ROI

Fri, 20 Nov 2009 11:51:00 +0200

Adding video to your online campaign can significantly improve your marketing results. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights.
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What is in a Bronze Pixel?

Tue, 17 Nov 2009 13:52:00 +0200

The answer to that is a lot of hard work and a talented Fin24.com team receiving an award at the second annual Bookmark Awards on 12 November.
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DoC hosts national broadband policy colloquium

Tue, 17 Nov 2009 13:50:00 +0200

The Department of Communications announced yesterday, 17 November 2009, that it will host the National Broadband Policy colloquium on 18-19 November, at Gallagher Estate, Midrand.
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Nashua campaign combines sports, heroes

Tue, 17 Nov 2009 11:48:00 +0200

“Nashua's ‘It's For Everyone' campaign sets the benchmark in successfully collaborating two sporting greats, South African rugby captain John Smit and South African cricket captain Graeme Smith, with a local brand. It aims to unite South Africa and the sporting community ahead of the 2010 soccer World Cup.
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Dangers of social media

Tue, 17 Nov 2009 11:00:00 +0200

Since 2000 the number of Internet users has skyrocketed from 360 million worldwide to approximately 1.6 billion, this in turn has seen a massive increase in the number of social media applications.
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Polity website adds features

Tue, 17 Nov 2009 08:29:00 +0200

Polity.org.za, the South African legislation and policy website, has added new features, Creamer Media announced on Friday 13 November 2009.
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OPA's 2009 workshops outline changes, vision

Mon, 16 Nov 2009 11:06:00 +0200

The 2009 Bookmarks Awards have come and gone, but prior to the event the Online Publishers Association (OPA), which is tasked to reward excellence, hosted workshops to announce some changes and outline its future vision.
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Stonewall+ Media wins Silver at The Bookmark Awards

Mon, 16 Nov 2009 00:01:00 +0200

Stonewall+ Media, the digital media agency, has won Silver at the Bookmark Awards in the direct marketing: online media plans category for its digital media campaign for Lexus RX.
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SAMRA spearheads Online Research Symposium

Fri, 13 Nov 2009 18:36:00 +0200

While online research is gaining in popularity and it seems that "everybody is doing it" the question is, "Is the research valid and of good quality?"
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Wake up, go digital to maximise your opportunities

Fri, 13 Nov 2009 12:22:00 +0200

In developing markets in general and in South Africa in particular, where computer Internet penetration is low, mobile is a proxy of Internet connectivity and is often the first screen, said Rick Joubert of Yonder Mobile Media, speaking at Tony Koenderman's Brainstorm conference in Johannesburg and Cape Town earlier this week.
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