The Sales community of South Africa

New Zealand media sales agency opens in Cape Town

Thu, 16 May 2013 09:13:00 +0200

Originally founded in New Zealand, NRS Media, an internationally operating media sales agency, has announced the opening of its first African office in Cape Town.
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Value of segmentation models in marketing

Wed, 15 May 2013 08:05:00 +0200

Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
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How storytelling enhances the sales process

Tue, 07 May 2013 06:59:00 +0200

From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.
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Dare to be counter-intuitive

Sat, 04 May 2013 07:00:00 +0200

Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
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Women in sales - are we equals?

Tue, 30 Apr 2013 07:02:00 +0200

Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".
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New Age, old tricks

Mon, 22 Apr 2013 07:57:00 +0200

The New Age has finally released some sales figures, though they are of dubious credibility.
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Defining your salary expectations

Wed, 17 Apr 2013 12:24:00 +0200

In today's current market, the above is a hugely important topic of discussion. It is extremely vital not to overprice or underprice yourself. If you end up asking for too much you could price yourself out of the market and ruin any opportunity that might be heading your way. On the other hand, if you ask for too little, you could end up frustrated in your position and spend the next few years playing catch-up in order to try get back on "track"...
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Sales, simplified

Wed, 17 Apr 2013 11:07:00 +0200

Businesses need sales leads that fit their specifications, such as target industry or job description. CG Consulting specialises in this type of high-end lead generation, not only providing companies with leads, but with a full briefing of the relevant information that will increase the sales close rate.
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Seven stages in becoming an industry expert

Sat, 13 Apr 2013 06:31:00 +0200

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
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Keep calm and sell more

Wed, 10 Apr 2013 09:01:00 +0200

NORWALK, US: 'Keep Calm and Carry On' was a propaganda poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities.
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