the Research community of South Africa

Men rival women on the shoe-shopping floor

Tue, 13 May 2008 10:58:00 +0200

Ads24s community newspaper survey, Compass24, shows that women are no longer the primary decision makers (PDMs) when it comes to consumer spending. Read full story... | Send to a friend

Surprising employment equity trends in SA - BWA census

Tue, 13 May 2008 08:56:00 +0200

The 2008 results of the annual BWA South African Women in Corporate Leadership Census, released yesterday, Monday, 12 May 2008, proved an eye opener with the introduction of the public sector into the comparative analysis of women's upward mobility in the South African workplace. The percentage of women in government across all salary levels totals 54.76%, indicating a clear majority. Read full story... | Send to a friend

SA's fastest growing websites - Nielsen Online

Thu, 08 May 2008 08:52:00 +0200

LONDON: The fastest growing South African websites over the last year and the most popular sites today were revealed by Nielsen Online, a service of The Nielsen Company, earlier this week. Right at the top is Creamer Media, producing three of the four fastest growing sites - Engineering News, Mining Weekly and Polity. Read full story... | Send to a friend

Does money make the world go round?

Mon, 05 May 2008 10:39:00 +0200

Above all else, South Africans define financial success as being able to provide the basics of food and shelter for their families. This is according to a global study carried out by market research company Synovate. Read full story... | Send to a friend

Giving market research a bad name

Wed, 30 Apr 2008 09:04:00 +0200

Britney Spears starts belting out from the recesses of your hand bag: it could be the boss calling, or your son wondering why he's the last one left at school. The bag is upended in desperation to stop the infernal noise. Finally, Britney's voice is located and you answer it to a delightful person on the other end: “Good afternoon Miss..., my name is Margaret and I'm calling from...” Read full story... | Send to a friend

Readiness for 2010: South Africans remain confident!

Tue, 29 Apr 2008 18:47:00 +0200

71% of South Africans say “yes, we will be ready to host the 2010 FIFA World cup!” - this is according to market research company African Response. Read full story... | Send to a friend

Branded shopping carts come out tops

Tue, 29 Apr 2008 08:39:00 +0200

Service provider MTN recently tasked independent research house Freshly Ground Insights (FGI) to investigate the efficacy of advertising on the Icon Media-branded shopping carts among shoppers, with aspects such as brand recall and the influence on purchase decisions coming under the spotlight. Read full story... | Send to a friend

Report shows EU imports from developing countries growing

Thu, 24 Apr 2008 08:15:00 +0200

The European Commission has presented to the European Parliament its regular report on the openness of the European market to imports from developing countries; the report shows a rise in imports from developing countries. Read full story... | Send to a friend

Bateleur Khanya Research Solutions relocates

Tue, 22 Apr 2008 10:15:00 +0200

Bateleur Khanya is moving up and moving out. In its never ending quest to avoid wasting time stuck in Johannesburg's and the Cape's worsening traffic congestion, Bateleur Khanya has decided to move their offices. Read full story... | Send to a friend

Is the ‘township market' getting healthier?

Fri, 18 Apr 2008 11:51:00 +0200

OmniVision will be running its third Township Trends Series in May. One of the key shifts evident in the past six months was that health awareness is becoming more top of mind among township consumers. This growing awareness should gradually begin to impact on their purchasing decisions. Read full story... | Send to a friend