The Research community of South Africa

No green lights for government: Ipsos measures public satisfaction with government performance

Fri, 10 Feb 2012 11:51:00 +0200

The government did not perform according to a "green light standard" in any of the policy areas measured recently, according to the latest poll by market research company, Ipsos. This indicates that 2012 will have to be a year of "delivery" before the important ANC party conference at the end of the year in Mangaung.
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SAARF Media Research Symposium offers intl media audience experts

Thu, 09 Feb 2012 12:54:00 +0200

SAARF will be hosting the 8th SAARF Media Research Symposium on Wednesday 22 February 2012, at The Fairway Hotel & Golf Resort, Randburg. Five international experts in the field of media audience and product/brand research will be sharing the latest thinking on the digital future and how audience measurement is evolving to face changing needs in this new media landscape.
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Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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Live analysis of State of the Nation Address

Wed, 08 Feb 2012 11:38:00 +0200

A live analysis will provide insights into pre-address anticipations, immediate reactions as well as post-address opinions of the State of the Nation Address (SONA) by president Jacob Zuma on 9 February 2012.
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EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine

Wed, 08 Feb 2012 09:19:00 +0200

Adrian Hewlett, CEO and founder of the Habari Group, has combined his group's significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine.
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The gendered readership of print media among 36-45 year-olds

Mon, 06 Feb 2012 10:19:00 +0200

South African females in the 36-45 year-old age segment are more likely to read weekly magazines than their male counterparts, while males are more likely to read daily and weekly newspapers. This is according to a recent report by Analytix Business Intelligence entitled, "South Africa Segment Report: Adult Segment (36-45 Years)".
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Community newspapers have potential to change trends

Fri, 03 Feb 2012 09:25:00 +0200

Research, commissioned in 2011 to understand better the shifts in readership, demographics and spend patterns of community newspapers, was released yesterday, Thursday, 2 February 2012, by Ads24, the national advertising sales division of Media24 newspapers and digital properties. Compass 2012 is the first update since the release of Compass24 2008.
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[2012 trends] Will someone (Eskom, maybe) please pull the plug?

Tue, 31 Jan 2012 12:06:00 +0200

That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.
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[2012 trends] Bob, where's my flying car?

Tue, 31 Jan 2012 11:36:00 +0200

Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation.
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Acceleration Media to monitor mentions of SA

Tue, 31 Jan 2012 09:36:00 +0200

As the exclusive South African reseller of Radian6, an online reputation management tool, Acceleration Media has been awarded a three-year contract to monitor and analyse media mentions of South Africa across global digital and traditional media on behalf of Brand South Africa.
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