the Research community of South Africa

2010 readiness: a service perspective

Fri, 20 Nov 2009 11:18:00 +0200

After the announcement that South Africa will be the proud host of the 2010 FIFA World Cup, mixed emotions arose regarding our readiness as a country for this challenge. The implementation of construction plans and marketing strategies, together with taxis that are geared to cater for this challenge, assure our international guests of a soccer experience never to be forgotten.
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New survey: companies can benchmark HR, leadership strategies

Thu, 19 Nov 2009 06:19:00 +0200

One of the greatest challenges facing business leadership around the world in creating and sustaining competitive advantage lies in attracting, developing, aligning, retaining and rewarding high-level leadership and senior executive teams. Achieving this in South Africa is made even more difficult by the skills shortage across all industries, which is further compounded by the global war for talent.
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Broadcast monitoring available to market

Tue, 17 Nov 2009 06:44:00 +0200

“Afstereo presently monitors 35 mainstream radio stations and television channels and compiles and maintains a vast pool of data that is now accessible to all companies and professional audit practices interested in this aspect of the business,” says Tonya Khoury, media business unit manager at Afstereo.
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Research into web habits reveals social networks growth

Mon, 16 Nov 2009 08:21:00 +0200

“Universal McCann's (UM) first global research study into the habits of web users was published in September 2006 and the latest instalment, Wave 4, gives a snapshot of the situation now," says UM's MD Nazeer Suliman.
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SAMRA spearheads Online Research Symposium

Fri, 13 Nov 2009 18:36:00 +0200

While online research is gaining in popularity and it seems that "everybody is doing it" the question is, "Is the research valid and of good quality?"
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Brands lose millions in bungled ad broadcasts

Thu, 12 Nov 2009 12:13:00 +0200

Research released by Ornico shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations.
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Bite size is the trend

Thu, 12 Nov 2009 07:25:00 +0200

Coley Porter Bell (CPB), a strategic brand design agency, has identified the 2009 trend as Bite-size, in its annual V!sualFutures report.
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Instant Grass launches Digilogue, the definitive insight-driven planning tool for digital strategy

Wed, 11 Nov 2009 15:46:00 +0200

Instant Grass has announced the launch of their new consumer insight tool, Digilogue™, which helps marketers to connect effectively with the digital lives of consumers.
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New appointments at Smollan Group

Tue, 10 Nov 2009 09:17:00 +0200

David Smollan has joined the Smollan Group, a diversified marketing services company, as executive director responsible for group services, strategy, and mergers and acquisitions, and Marc Eyres has joined as executive director of the Know Market Intelligence business, responsible for the market intelligence business units, new clients and business development strategy.
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Columinate introduces SITEisfaction

Mon, 09 Nov 2009 12:13:00 +0200

Internet penetration is growing rapidly in South Africa and websites are becoming regular and important customer interfaces. The effectiveness of the website design and functioning impact the user experience which plays a key role in the ensuring return visits and healthy brand perceptions. This emphasises the importance of measuring and managing the website visitor satisfaction in order to gain a proactive advantage.
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