the Research community of South Africa

Mobility 2009 reveals SA's cellular gap

Fri, 03 Jul 2009 11:00:00 +0200

The South African cellular market reached a milestone of 50-million connections at the end of 2008 - but only 68% of these represented individual users. This is according to World Wide Worx 2009 annual Mobility study, released yesterday 2 July 2009.
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Using maps to get to grips with SAARF data

Fri, 03 Jul 2009 10:36:00 +0200

USING RESEARCH BETTER: Previously in our series on how to get the most out of SAARF's media audience currencies, I explained how a CHAID analysis can be a valuable starting point when first investigating a market. Here are two further tools which can help turn the SAARF data into media, market and brand insight.
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MasterCard survey: SA consumer confidence declines

Wed, 01 Jul 2009 13:12:00 +0200

Despite the decline, however, South Africans remain optimistic overall and are the third most optimistic in the Asia-Pacific, Middle East, and Africa region. The MasterCard Worldwide Index of Consumer Confidence was released on 1 July 2009.
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Survey: Bloggers and their relationships with PRs

Wed, 01 Jul 2009 09:39:00 +0200

PR agency Text 100 surveyed 449 bloggers from 21 countries concerning blogging habits and the desired ways of interaction of bloggers with PR people, and found that while the majority of the bloggers surveyed welcome contacts by PR people, the latter should treat bloggers not as journalists, but rather as influencers.
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TGI SA announces brand awareness tracker

Tue, 23 Jun 2009 14:03:00 +0200

TGI SA has announced in Johannesburg that they have included a brand awareness measure in their continuous single-source brand, product and media survey. Top-of-mind and spontaneous brand awareness levels in 23 product categories will be measured from 1 July 2009 (2009B).
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Freelance media group SAFREA 10 years old

Mon, 22 Jun 2009 10:15:00 +0200

2009 marks the 10th anniversary of SAFREA - the media professionals' forum for freelance media specialists in southern Africa. The world of media is going freelance and the association is currently testing a sophisticated new website, it announced on Friday, 19 June 2009.
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Independent research unearths SABC's bad spell

Mon, 22 Jun 2009 08:59:00 +0200

An independent research on public broadcasting in Africa, and particularly in South Africa, has unearthed the roots of the crisis in which the South African Broadcasting Corporation (SABC) finds itself at the moment. The research reveals a ‘problematic' and financially unsustainable corporation not only mismanaged by its board and executives, but also let down by government and the Independent Communications Authority of South Africa. The research, commissioned by AfriMAP (part of the Open Society Foundation), is due to be published before the end of this year.
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30th SAMRA Conference a success

Fri, 19 Jun 2009 11:55:00 +0200

The 30th annual SAMRA Conference, which took place from 27 - 30 May 2009 at the Spier Wine Estate in the Western Cape, was, once again, a success. The conference brought together 187 researchers, research users and marketers from all over Southern Africa with the objective of developing and advancing marketing research in the region by showcasing new trends and developments in the industry.
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Instant Grass launches Street Grass with Bizcommunity.com

Thu, 18 Jun 2009 15:57:00 +0200

Instant Grass is launching Street Grass, an ongoing micro-trend report based on Instant Grass' proprietary research methodology.
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New research reveals growing security risks

Thu, 18 Jun 2009 10:17:00 +0200

Two new research studies, which concern the security implications of emerging technologies such as cloud computing, virtualisation, social networking and mobile communications, were released yesterday, Wednesday, 17 June by RSA, the Security Division of EMC.
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