The Research community of South Africa

Turning up the volume of the customer's voice

Tue, 09 Feb 2010 12:28:00 +0200

<>In the 1980s, America wrested the America's Cup from New Zealand by resorting to radical change, and competing with a catamaran which comprehensively outperformed New Zealand's conventional monohull in the prevailing light winds off California. Much the same situation prevails in selling in recessionary markets.
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Emerging markets at the fore - BMI report

Mon, 08 Feb 2010 11:35:00 +0200

<>According to a newly released report, Emerging Markets Take Centre Stage: A Dramatic Shift in Purchasing Power, from country risk specialists Business Monitor International (BMI), the next decade will see a dramatic rise in the spending power of the emerging markets (EM) consumer.
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Post, courier benefit from online retail - Datamonitor

Fri, 05 Feb 2010 09:49:00 +0200

One of the areas that remained relatively buoyant internationally, despite the recession, is online retail which is leading to a rise in home deliveries. This is one of the findings from research by independent market analyst Datamonitor that revealed that this rise is benefiting post offices and courier firms contending with a difficult trading environment.
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BASA releases research on arts sponsorship

Thu, 04 Feb 2010 12:49:00 +0200

<>The bi-annual Business and Arts South Africa (BASA) Artstrack research study is out now, outlining the trends for 2009 in the arts and culture market in South Africa. Conducted nationally over a period of two and a half months, the key finding is that arts sponsorship has grown to nearly R360 million in 2009, more than double the 2001 figure, when the arts market was estimated at around R136 million.
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More intl expertise for Ipsos-ASI SA

Tue, 02 Feb 2010 07:47:00 +0200

Ipsos-ASI continues to make high-level appointments to enhance its specialist offerings in South Africa with the recent appointment of Nicole Ndoumbe-Myers as head of Ipsos-ASI for Ipsos South Africa and sub-Saharan region.
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Social media, the youth frontier

Fri, 29 Jan 2010 11:16:00 +0200

The phenomenon of social media seems to grow exponentially day by day, with an ever-growing offering for its users. Social media has created a platform where people can easily create and share content amongst their peers, creating a community of avid web users sharing information about themselves and their interests. Business has seen this as a great way to get in touch with their customers and to market their brands. However, it is vitally important for business to understand that social media is by no means a traditional channel for marketing, where one can simply publish and distribute content.
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An Online Panel, research made easy

Mon, 11 Jan 2010 13:01:00 +0200

Have you ever wanted to conduct consumer research but are all too aware of the difficulties that come with it? Firstly it can be expensive and secondly it isn't always easy to get access to your target market. In addition to this how do control the quality of the responses? Well, we are about to change all this and make the task of conducting research a simple one with the launch of our new Online Panel.
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2010: Our Cup runneth over

Thu, 28 Jan 2010 12:41:00 +0200

<>Good news from FIFA: not only have two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive' about hosting the 2010 FIFA World Cup.
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SA consumer confidence declines - MasterCard survey

Thu, 28 Jan 2010 12:00:00 +0200

<>The South African consumer confidence index has fallen to 59.8 from 67.3 six months ago and 78.7 a year ago, according to a recent survey released this morning, Thursday, 28 January 2010, by MasterCard Worldwide.
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Salary survey reveals ongoing inequalities

Wed, 27 Jan 2010 10:46:00 +0200

<>The third annual Careers24 Salary Survey, released Monday, 25 January 2010, reveals that despite South African organisations' commitment to gender and racial equality, differences among the demographics suggest that many are still unconvinced.
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