the Retail services community of South Africa

CRM's big shadow

Thu, 24 Jul 2008 10:48:00 +0200

One of the hallmarks of CRM is that its footprint keeps expanding. I think part of the reason is that we have taken to lumping everything that is not a back-office application area into CRM. In fact, some people are even using front office interchangeably with CRM these days, myself included. Read full story... | Send to a friend

New agency takes Checkers account

Thu, 24 Jul 2008 09:34:00 +0200

The decade-and-a-half relationship between Checkers and Berry Bush/BBDO Cape Town is now over. "This year, in 2008, we decided that it was time to make sure that we were still receiving the best brand insight available in the industry," says Neil Schreuder, marketing manager for the Shoprite Checkers Group. "After the pitching processes we decided on NINETY9CENTS to handle our full advertising account.” Read full story... | Send to a friend

Tough times can be enlightening

Thu, 24 Jul 2008 09:12:00 +0200

South Africa has followed the world into a period of lean times as the global economy splutters and recession looms for the world's largest economies. Tough times do not necessarily mean going out of business, however, for companies prepared to take the necessary steps to trim waste and streamline their operations. Read full story... | Send to a friend

Celebrating 'Just Do It' at Beijing

Thu, 24 Jul 2008 08:30:00 +0200

On the 20th anniversary of the launch of ‘Just Do It', Nike kicked off its global advertising campaign for Beijing from mid-July 2008, with a new emotionally charged 60-second commercial, Courage. The high-energy ad features 31 different Nike athletes from over a dozen different countries, including the US, Russia, Portugal, Switzerland, Afghanistan and South Africa. Read full story... | Send to a friend

Renault-Nissan to invest R1bn in SA

Wed, 23 Jul 2008 11:42:00 +0200

The Renault-Nissan Alliance is to invest R1 billion to upgrade Nissan's manufacturing plant in Rosslyn, outside Pretoria. Read full story... | Send to a friend

Don't skimp on customer service in tough times

Tue, 22 Jul 2008 07:03:00 +0200

Small businesses differentiate themselves through specialisation and customer service, and in tough economic times, they can't afford to sacrifice either. In fact, small-business owners should focus their resources on those areas. Read full story... | Send to a friend

B2B customer service: The competitive edge

Mon, 21 Jul 2008 09:50:00 +0200

Customer service is as important in the B2B space as it is in the consumer sector. It can be a differentiator for debt collection firms, which often are among several firms a customer deals with. Read full story... | Send to a friend

Home sweet call centre

Mon, 21 Jul 2008 06:07:00 +0200

More call centre operators are changing their attitudes on having customer service representatives work from home, swayed by the reduced operating costs and increased productivity associated with a home-based agent design. Plus, technological advances have enabled home-based agents to communicate more effectively with customers. Read full story... | Send to a friend

Canderel launches YouTube channel

Wed, 16 Jul 2008 11:39:00 +0200

With video online advertising experiencing a global growth of over 300%, interactive brand Canderel is exploring the expanding medium of online videos with the launch of its own channel on YouTube yesterday, 15 July 2008. Read full story... | Send to a friend

Music is money - creating the right customer experience

Tue, 15 Jul 2008 14:23:00 +0200

In the current gloomy economic conditions, businesses have to create the unique in-store experience to attract and retain customers and most importantly - get the biggest share of the customer's shrinking wallet, says Craig Cesman, CEO of audio branding experts DMX Music Africa. Read full story... | Send to a friend