The PR & Communications community of South Africa

Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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MSC extends with international partners

Thu, 09 Feb 2012 08:02:00 +0200

Commenting on Marketing Services and Communication's (MSC) recent partnerships in Australia, Portugal and Germany, MD Martin Snoek says, "We are delighted that the first steps to globalise our company have been concluded and we are in the process of furthering our reach to also form partnerships in other regions."
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Havas Sports & Entertainment unveils 7th edition of worldwide Great Nations of Sport Ranking

Tue, 07 Feb 2012 11:52:00 +0200

An exclusive study carried out by Havas Sports & Entertainment, Havas Media's global sports and entertainment communication network.
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The humble but immeasurably powerful photograph

Mon, 06 Feb 2012 11:37:00 +0200

In the fast-growing world of social media and viral videos, conventional communication tools and their power to shape perception are often forgotten or ignored. Recently, however, the world's most-powerful spin machine has returned to use old-fashioned PR - particularly the humble but immeasurably powerful photograph.
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New visionary lifestyle development Steyn City Properties appoints Grapevine

Mon, 06 Feb 2012 09:40:00 +0200

Steyn City Properties, a visionary new lifestyle development in Johannesburg's Northern Suburbs, has appointed Grapevine to implement a PR/Communications campaign. The 2000-acre wooded parkland estate will be situated between William Nicol Drive and Cedar Road and will incorporate commercial, retail, residential and leisure nodes, including an 18-hole Nicklaus design golf course.
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Messaging around the birds and the bees

Fri, 03 Feb 2012 12:58:00 +0200

With TopTV's CEO, Vino Govender being abruptly removed this week from office after pressure was placed on the board on TopTV's umbrella company, On Digital Media, over the station's porn channel, the fall-out of poorly handled messaging - particularly in times of a crisis - can never be underestimated.
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Afrikaans advertising slipping towards mediocrity?

Fri, 03 Feb 2012 12:57:00 +0200

Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants.
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Frankie's vs Woolies: score one to the little guy

Fri, 03 Feb 2012 10:30:00 +0200

It's not often, in the real world, that ~~Samson~~ David deals Goliath a devastating blow. But that's just what has happened in the Frankie's vs Woolworths saga.
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How Woolworths lost its mojo

Thu, 02 Feb 2012 12:37:00 +0200

There was a time, those of us of a certain age will remember, when Woolworths was held up in marketing classes as a brand that had been built entirely on word of mouth.
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marcusbrewster signs on hotel group in Africa

Wed, 01 Feb 2012 15:10:00 +0200

The Carlson Rezidor Hotel Group, a recent merger of two hotel groups, has appointed PR firm marcusbrewster to manage the corporate PR account for its Africa business development division.
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