the Retail marketing community of South Africa

Marketers aim to self-regulate consumer tracking online

Fri, 03 Jul 2009 11:59:00 +0200

USA: Companies that track consumer behaviour online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed.
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Flog it for free

Tue, 23 Jun 2009 13:47:00 +0200

Junk Mail, ostensibly South Africa's leading classified publication, is moving with the times in light of the recent global economic downturn. For the past 12 years, Junk Mail has been exclusively offered as a paid service to its subscribers, but is now implementing a 'no more subscriptions, no more payments' initiative.
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The value of an impressive logo-build and titles

Wed, 17 Jun 2009 19:19:00 +0200

In television and visual advertising methodologies, it is not the first impression that counts, but the last impression that the viewer takes away with them - the moral of the story: make the final five seconds really impressive!
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Global ad watchdogs toughen up on offensive advertising

Wed, 17 Jun 2009 12:54:00 +0200

If the level of pettiness of complaints to the world's advertising standards authorities is anything to go by, the world's consumers are certainly getting a lot more sensitive about what they see in advertising.
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Sphere assists with ‘What Brings Us Together' for ABSA

Wed, 10 Jun 2009 12:43:00 +0200

The latest collaboration between Jupiter Drawing Room, Egg Films, Bladeworks and Sphere Animation Studio has produced a visual feast for football fans, reminding everyone that “It's what brings us together. Bafana Kaokela”.
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Surviving the downturn through social marketing

Wed, 10 Jun 2009 11:36:00 +0200

The recession has altered consumers' purchasing habits in many subtle and profound ways, and marketers need to be aware of the new dynamics that drive their decisions. Cheesy and commercial is out. Quirky and grassroots is in. Done right, marketing via social media can be highly effective. The cost is negligible, and the potential - if your message goes viral - can be incalculable.
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Sizzling support for Boardwalk retailers

Thu, 04 Jun 2009 12:19:00 +0200

PORT ELIZABETH: While The Boardwalk's “Festival Retail” mix has proved more resilient than that in some of the more traditional shopping centres, the complex's management team is working closely with its tenants to help them trade through the current downturn.
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Email receipts, confirmations, tracking numbers - and marketing

Wed, 03 Jun 2009 11:52:00 +0200

With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails.
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Brrrr is 2009 cool brand

Tue, 02 Jun 2009 11:15:00 +0200

The 2009 Sunday Times Generation Next cool brands have been decided by a jury of 5 000 urbanites aged 8 to 22 years. Loved, for its Brrrr effect, Coke is the overall coolest brand; while Nokia claimed the second coolest brand spot and Nike is the third coolest brand.
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Glomail loses ad appeal

Mon, 01 Jun 2009 13:05:00 +0200

Marketing company Glomail has lost an appeal against an order to have all its adverts pre-screened after it repeatedly flouted the advertising code of conduct.
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