The Retail marketing community of South Africa

Get mall specials, updates via free smartphone app

Fri, 10 Feb 2012 11:42:00 +0200

A new free smartphone app allows users to view specials, as they enter a shopping mall. The app, developed and launched by South African company DialMedia, runs silently in the background without causing inconvenience or negatively affecting the battery performance.
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Brand advocacy needs brand idols

Fri, 10 Feb 2012 08:23:00 +0200

Brand advocacy is crucial in marketing, according to Kate Cloete and Renay Lotz, co-founders of brand bakery, who encourage local marketers to find and cultivate brand idols, who will utilise 'fast moving consumer experience' (FMCE) to promote brands.
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Direct marketing in the context of privacy regulation

Thu, 09 Feb 2012 11:34:00 +0200

The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law.
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Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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Customer conversations essential

Tue, 07 Feb 2012 13:11:00 +0200

In terms of retail, the information revolution has far-reaching consequences and brands owners are confused as to where to direct the focus of their marketing efforts. "In order to connect and relate to our audience today, we need to know where to start the conversation," says Stephen Beattie, marketing manager of Pyrotec, a leading privately owned South African company specialising in innovative product identification solutions.
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Simba launches high value competition

Fri, 03 Feb 2012 12:24:00 +0200

Wednesday, 1 February 2012, saw the launch of the Great Simba House Hunt Campaign that will see three South Africans each win a house valued at R1 million and 657 700 product fans will win instant airtime prizes valued between R5 and R500 each, totalling R5.5 million worth of airtime.
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2012 Tabbie Awards open for nominations

Thu, 26 Jan 2012 11:40:00 +0200

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
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[2012 trends] Back to school for marketers on teen basics

Wed, 25 Jan 2012 12:23:00 +0200

It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals, such as who are these people you are really talking with (not to, with) and what value will they associate with what you post, tweet, broadcast or print.
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[2012 trends] Exciting period for marketing research in SA

Tue, 17 Jan 2012 14:29:00 +0200

We are in the middle of an exciting period in the marketing research industry, with a number of major shifts taking place that affect how research is done. The web in particular has led to multiple developments which threaten to topple the cherished technologies and techniques that have dominated the last two decades.
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Massmart-Walmart starts 2012 with extended price cuts

Fri, 06 Jan 2012 11:50:00 +0200

Following two highly successful promotions that have saved consumers over R100 million, Massmart and Walmart have started 2012 with another extended price cut promotion, providing much needed relief for consumers after the festive season.
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