the Consumer research community of South Africa

Shopping centre customers live close to home says NAB

Thu, 24 Jul 2008 13:36:00 +0200

The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area now don't have to travel for ages for a good dose of retail therapy, says John Bowles, Joint Managing Director of the Newspaper Advertising Bureau (NAB). Read full story... | Send to a friend

Subject line testing: what metric should you use to measure success?

Thu, 24 Jul 2008 08:33:00 +0200

Recently the EEC posted the results from a survey asking, "What is the primary metric by which you measure the success of your subject line A/B tests?" Read full story... | Send to a friend

Cumulative value of multi-platform advertising

Wed, 23 Jul 2008 06:08:00 +0200

A recent report from US company, Integrated Media Measurement, Inc. (IMMI), based on data from 3,000 panellists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive. Read full story... | Send to a friend

Further FutureFact findings

Tue, 22 Jul 2008 08:42:00 +0200

The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes, relevant to future scenarios for business and the country. Here are some findings on township living from the FutureFact survey, which has been monitoring the attitudes, values and beliefs of South Africans for 10 years now. Read full story... | Send to a friend

The right moment to send an email

Tue, 22 Jul 2008 07:27:00 +0200

Tuesday, Wednesday, Thursday? When is the right time to send an email? That may be the right question, but is the answer what you are really looking for? This is probably the most widely asked question that email marketers will face. Read full story... | Send to a friend

SA consumers still positive but confidence is waning

Fri, 18 Jul 2008 11:42:00 +0200

Results of the latest MasterCard Worldwide Index of Consumer Confidence for the second half of 2008 show that South African consumers remain stubbornly optimistic, despite a significant decrease over the last six months. The survey shows that Johannesburg consumers are more optimistic than those in Durban and Cape Town. Read full story... | Send to a friend

GIA releases food and beverage research reports

Mon, 14 Jul 2008 11:00:00 +0200

Global Industry Analysts (GIA), USA-based research company, has released several research projects in the food and beverage space. Each report aims to provide comprehensive insight into the product's current market scenario, factors influencing the market, growth drivers, and major challenges. The reports also focus on recent research and development activities, and strategic corporate activity of major market participants. Read full story... | Send to a friend

Global study of consumer rituals

Mon, 14 Jul 2008 10:19:00 +0200

A global study by BBDO Worldwide offers marketers insight into the everyday routine of people across the globe - the commonplace rituals that consumers embrace on a daily basis in their lives. The study, entitled ‘The Ritual Masters', is the most extensive research project ever undertaken by BBDO. Read full story... | Send to a friend

Customer magazines with more pages get more response

Wed, 09 Jul 2008 07:51:00 +0200

A new study and analysis by Royal Mail, with the Association of Publishing Agencies (APA) and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. Read full story... | Send to a friend

Interpublic: Social is fastest growing emerging medium; search is slowing

Wed, 09 Jul 2008 07:38:00 +0200

Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global unit has released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. Read full story... | Send to a friend