the Merchandising community of South Africa

Fake soccer shirts score

Thu, 18 Jun 2009 15:21:00 +0200

Fake Bafana Bafana, Spain and Brazil jerseys are selling like hot cakes at the William Nicol drive off-ramp from the N1 highway in Johannesburg.
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Raw recipe for riches

Mon, 11 May 2009 11:10:00 +0200

Buy less meat is common advice for people who need to tighten their belts in either sense of the phrase. But the idea that going vegetarian is healthier for your waist and bank balance seems to be contradicted by another common belief, that healthy food is expensive food; that the poor eat junk food because that is all they can afford.
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The silver lining in the retail storm

Wed, 29 Apr 2009 16:37:00 +0200

JWT Johannesburg recently hosted WPP's Global Retail initiative, presented by The Store's Gwen Morrison (CEO, Americas and Australasia) who heads up the group's division. Morrison shared her insights into the US retail market to demonstrate how these trends can be implemented in the South African market.
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FIFA clothing to hit stores

Fri, 24 Apr 2009 07:44:00 +0200

The global launch of the official clothing range of FIFA-branded products and merchandise will happen later this year, prior to the 2010 FIFA World Cup in South Africa.
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Augmented reality campaign brings books to life

Tue, 21 Apr 2009 13:13:00 +0200

Creative agency Saatchi & Saatchi Cape Town introduced the application of augmented reality (AR), as part of an experiential activation in selected malls, for literature retail outlet Wordsworth Books last week. Anton Crone, executive creative director of Saatchi & Saatchi Cape Town, says the campaign marks the debut of AR in consumer marketing in South Africa, and the African continent.
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The balance that puts Stoned Cherrie on top

Tue, 31 Mar 2009 11:37:00 +0200

The fashion world thrives on seductive imagery but the clothing industry itself is grounded in business reality.
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Smash your brand - Lindstrom's advice

Tue, 10 Mar 2009 10:04:00 +0200

According to the findings of Martin Lindstrom's Buy-ology, the majority of the US$600 billion global advertising spend is currently wasted, and that TV commercials are ‘dead in the water' and product placement is completely off-track. In his lecture held yesterday, Monday, 9 March 2009, at Gallagher Convention Centre in Midrand, Johannesburg, Lindstrom told delegates that product placement needs to be reversed and brands need to be smashed.
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Grey goods remain a serious threat

Mon, 23 Feb 2009 13:43:00 +0200

Grey products are a serious threat to the sustainability of the stationery, home and office products industry and are often a convenient cover up for resellers dealing in counterfeit and stolen goods. Each year, counterfeiting and grey products cost official distributors and independent resellers millions of Rands in lost revenue, sub-standard returned products and legal proceedings.
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ASA cans Mister Bean's packaging

Thu, 12 Feb 2009 13:16:00 +0200

The Advertising Standards Authority (ASA) of South Africa has ordered Emirates Industries to withdraw the packaging of its Mister Bean Baked Beans product. This follows its finding that the packaging contravened two ASA Code clauses - it exploited the advertising goodwill of Tiger Brands' Koo Baked Beans and imitated the product's packaging.
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FIFA renews partnership with Panini

Fri, 30 Jan 2009 10:04:00 +0200

FIFA and Panini, described as the world's largest publisher of collectibles, have signed an exclusive joint agreement for the next six years that will cover the next two FIFA World Cups in South Africa 2010 and Brazil 2014 for trading cards and sticker album collections, it was announced yesterday, Thursday, 29 January 2009.
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