The Merchandising community of South Africa

Has Chinese New Year lost its spark?

Wed, 25 Jan 2012 13:54:00 +0200

Is China losing its appetite for the hustle and energy of its New Years celebrations? Or is the holiday still an opportunity to connect with consumers? Having delved into hazy Shanghai to unearth the city's "Chinese New Year (CYN) Spirit", I found that just days away from this most important of traditional holidays, the streets are no more animated than usual. It seems Shanghai has lost its New Year spark.
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[2012 trends] Back to school for marketers on teen basics

Wed, 25 Jan 2012 12:23:00 +0200

It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals, such as who are these people you are really talking with (not to, with) and what value will they associate with what you post, tweet, broadcast or print.
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Capitalising on festive spending patterns

Mon, 12 Dec 2011 11:15:00 +0200

Following the results of Deloitte's Christmas Spending Survey 2011, which contained statements such as "South African shoppers are undoubtedly stressed and looking for options that allow them to spend less", my group set out to explore who is doing what and how the past year is going to influence shoppers this festive season.
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Global food leader, winning entrepreneurship project partner for township retail model

Wed, 02 Nov 2011 10:27:00 +0200

In an effort to make it even more simple and convenient to buy and sell the much-loved South African brands of Halls, Cadbury Éclairs and Chappies, Kraft Foods has partnered with the Awethu Project to launch its new 3-in-1 display unit to the market.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Retailers need to sense a brand revolution

Fri, 16 Sep 2011 13:20:00 +0200

Legions of squealing teenage girls would vehemently disagree, but they're actually not in love with Justin Bieber, just as no awkward adolescent boys are in love with the calendar girl on their wall poster.
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[Biz Takeouts Podcast] 13: Break into new markets using innovative strategies

Mon, 05 Sep 2011 14:08:00 +0200

Find out how to break into new markets with innovative strategies by listening to the Biz Takeouts podcast of last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall]
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Easy navigation, clever merchandising create more sales

Tue, 23 Aug 2011 10:40:00 +0200

With a little insight and attention to detail, retailers can go a long way towards bettering the experience for their customers and ultimately boost sales.
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Naartjie Kids peels off to Saudi Arabia

Mon, 22 Aug 2011 14:55:00 +0200

Home-grown clothing retailer Naartjie Kids has opened its first stores in Saudi Arabia as it expands into the Middle East and North Africa.
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It's party time at Bizcommunity! #happybiz10

Mon, 22 Aug 2011 10:10:00 +0200

On 20 August 2001, Andre Rademan and Ken van Ginkel sent out the very first Bizcommunity.com newsletter. Now, almost 10 years to the day, we're mixing up potions and even baking in preparation for our 'high calorie', 'light-fuse-and-stand-back' 10th birthday celebrations! [twitterfall]
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