The Digital community of South Africa

Techsys' JQuery catalogues bring brands to life

Tue, 21 May 2013 13:15:00 +0200

JQuery catalogues are a fantastic way to showcase a brand's latest products in an interactive and memorable way. JQuery works across multiple devices, delivering embedded video and rich animation for a slick and sophisticated feel. These catalogues are a fraction of the size of their legacy Flash counterparts, with a correspondingly quick loading time. These features make JQuery the perfect platform to encourage user engagement and showcase a brand's personality.
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It's time for social media strategies to grow up

Tue, 21 May 2013 12:00:00 +0200

Most brands still suck at managing social media, writes Acceleration Media's Digital Strategist, Melody Maker. Better measurement of ROI is the key to turning it all around.
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Gloo scores at the Webbys again

Tue, 21 May 2013 11:05:00 +0200

South African agency Gloo is celebrating its ninth recognition at The Webbys, with its Way Better microsite for Clover. The awards were announced in New York on 30 April.
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The radio natives are restless

Tue, 21 May 2013 08:01:00 +0200

Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).
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Portfolio Night Johannesburg: Bizcommunity launches a shooting star

Mon, 20 May 2013 14:13:00 +0200

Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin (@TerryLevin)!
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[Online presence 2] Get socialising online

Mon, 20 May 2013 09:51:00 +0200

Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)
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Should you gamify your brand?

Fri, 17 May 2013 14:05:00 +0200

What is gamification?
Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.
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Traffic Light: Conversion Tag strategies

Fri, 17 May 2013 12:39:00 +0200

Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site.
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35 countries: 63 cities: Portfolio Night now on in Joburg

Fri, 17 May 2013 12:02:00 +0200

Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers.
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Time is running out to book your place at Acceleration's Digital Ignition Symposium in Cape Town

Fri, 17 May 2013 11:05:00 +0200

Time is running out to secure your place at Acceleration's second Digital Ignition Symposium, one of the top conferences on the digital marketing calendar.
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