the Digital community of South Africa

Gaining control over your brand

Mon, 12 May 2008 12:10:00 +0200

The consumer research industry has been turned on its head in the past decade, having to apply research to new mediums which were not there 10 years ago, and in an environment where marketers have lost a measure of control over their brands to consumers. Read full story... | Send to a friend

Podcasts bring brands to life

Mon, 12 May 2008 09:03:00 +0200

These days advertising agencies don't make ads for television; they make them so they will be passed around and spoofed on YouTube. Look at Cadbury's drumming gorilla or the Bravia ad (thanks to Mike Stopforth for alerting me to that whole palaver). It's all about creating great content and then getting people talking about it - and consequently getting people talking about you and your brand. Read full story... | Send to a friend

Social networks - a credible source for recruitment?

Mon, 12 May 2008 09:00:00 +0200

Social networks such as MySpace and the more popular Facebook have definitely made their mark on South Africa, making this new networking phenomenon a hot topic for debate in terms of its potential connecting influence - and it's not difficult to see why. By the end of last year, the estimated number of Facebook users in South Africa was 677 880 and counting, with our country having the ninth largest number of Facebook users in the world. With such a phenomenal uptake, can and more importantly should these social networks be a viable option for business ‘exploitation'? Read full story... | Send to a friend

Digicape offers mobile broadband for less

Fri, 09 May 2008 14:59:00 +0200

Digicape, South Africa's largest Apple Premium Reseller, and iTalk Cellular have formed a strategic partnership to offer significantly reduced pricing on mobile broadband data bundles. The bundles are called Digibytes. Read full story... | Send to a friend

Website launches for Vodacom and Q.ba Cafe and Cocktail Lounge!

Fri, 09 May 2008 13:57:00 +0200

KREW Interactive is proud to announce the launch of two new websites! Read full story... | Send to a friend

New study on digital magazine and newspaper editions: growth, trends, and best practices

Fri, 09 May 2008 08:38:00 +0200

CAMBRIDGE MA, US: The Gilbane Group announced the general release of Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices, a pioneering and comprehensive study of the growing market for digital editions of periodical publications, earlier this week. Read full story... | Send to a friend

One Show: Gold for JWT, Silver for Jupiter

Fri, 09 May 2008 11:29:00 +0200

NEW YORK: The One Show and One Show Design winners were announced last night, Thursday, 8 May 2008, in New York, and JWT Cape Town scooped a Gold Pencil for its poster campaign for Jabula Hair and Braids, with The Jupiter Drawing Room Cape Town taking Silver in television for Musica. Read full story... | Send to a friend

A recipe for effective online marketing

Wed, 07 May 2008 16:47:00 +0200

The internet has over the years grown to become one of the most powerful mediums of communication. Becoming the new playground, the internet has opened itself up as a platform for advertisers and marketers alike. With this, however, it is important to create online campaigns that are well thought out and strategic in their approach in order to give the greatest impact. Read full story... | Send to a friend

SA's fastest growing websites - Nielsen Online

Thu, 08 May 2008 08:52:00 +0200

LONDON: The fastest growing South African websites over the last year and the most popular sites today were revealed by Nielsen Online, a service of The Nielsen Company, earlier this week. Right at the top is Creamer Media, producing three of the four fastest growing sites - Engineering News, Mining Weekly and Polity. Read full story... | Send to a friend

Award-winning international ecommerce project manager to run Web Project Management courses

Wed, 07 May 2008 15:55:00 +0200

An intensive two-day course in Web Project Management has been announced by digital strategy firm Britefire. The course teaches the professional principles and disciplines of Project Management, state-of-the-art methodologies for web development, and the leadership and communication skills essential for success. Read full story... | Send to a friend