The Digital community of South Africa

How to use Google Maps for your business

Tue, 09 Feb 2010 11:00:00 +0200

<>Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video]
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Four digital milestones for your business in 2010

Mon, 08 Feb 2010 12:49:00 +0200

<>I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you will... So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. They're not rocket science - but good strategy never was.
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Direct mail to weather digital inroads, budget cuts

Mon, 08 Feb 2010 11:44:00 +0200

<>The future of the traditional direct mailer looks set to grow in 2010 and beyond, despite the inroads being made by digital direct media platforms such as the Internet and mobile technologies.
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Lighthouse Digital launches its digital media agency to guide the way

Mon, 08 Feb 2010 11:07:00 +0200

<>2010 brings with it the launch of Lighthouse Digital, an independent online media agency that offers its already extensive client base a results-driven, integrated service offering that encompasses digital media planning, tracking and analysis for display, search, email and mobile media.
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World Cup matches to be in 3D

Mon, 08 Feb 2010 10:35:00 +0200

<>South Africa's national football squad Bafana Bafana will become part of broadcasting history when their opening game of the 2010 FIFA World Cup is filmed and screened in 3D.
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[The Digital Edge] Online brand management

Mon, 08 Feb 2010 10:21:00 +0200

<>This week on The Digital Edge we look at the phenomenon of online brand monitoring. With the growth of social media meaning anyone can make comments the moment they receive poor service or product experience. However, is it all about stemming the negative sentiment or should we be looking out for positive news and capitalising on it?
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New editor for Gadget

Mon, 08 Feb 2010 09:40:00 +0200

<>Veteran technology journalist Sean Bacher has been appointed editor of what is reputed to be South Africa's longest-running online technology magazine, Gadget.
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Flux Trend Review conference, Digital Lab workshop

Fri, 05 Feb 2010 12:02:00 +0200

<>The 2010 Flux Trend Review conference, powered by BlackBerry and hosted by trend analyst Dion Chang, will take place in Johannesburg on Thursday, 25 February 2010, at the UJ Arts Centre Theatre. It will also be combined with the first-ever Digital Lab workshop to be launched in South Africa by creative studio Studio 4332, an affiliate of Proximity Worldwide, on Friday 26 February.
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Facebook - beyond advertising

Fri, 05 Feb 2010 09:52:00 +0200

<>After two years, over 100 Social Media campaigns across many industries including Banking, Insurance, FMCG, Motor, Mobile, Airline and more, we would like to share some of our experiences, good and bad, with Social Media and Facebook in particular.
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Post, courier benefit from online retail - Datamonitor

Fri, 05 Feb 2010 09:49:00 +0200

One of the areas that remained relatively buoyant internationally, despite the recession, is online retail which is leading to a rise in home deliveries. This is one of the findings from research by independent market analyst Datamonitor that revealed that this rise is benefiting post offices and courier firms contending with a difficult trading environment.
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