The Direct Marketing community of South Africa

Direct mail to weather digital inroads, budget cuts

Mon, 08 Feb 2010 11:44:00 +0200

<>The future of the traditional direct mailer looks set to grow in 2010 and beyond, despite the inroads being made by digital direct media platforms such as the Internet and mobile technologies.
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Feed your ego, again - Loeries annual out

Fri, 05 Feb 2010 09:29:00 +0200

<>Hot off the press, the 31st Loerie printed annual of 313 pages is now available with a complementary DVD set at R605 (excl. vat).
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Lovely e-marketing offer from GraphicMail

Wed, 03 Feb 2010 12:23:00 +0200

Using Valentine's Day as an incentive, GraphicMail is helping small businesses to get started with email marketing by offering free credits and relevant email newsletter templates, focused on the occasion.
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No can do Cannes?

Tue, 02 Feb 2010 12:24:00 +0200

<>Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs?
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[2010 trends] Climbing on the brandwagon

Fri, 29 Jan 2010 11:57:00 +0200

<>For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference.
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Will media planners be doing their clients a favour by not advertising during the World Cup?

Fri, 29 Jan 2010 11:44:00 +0200

<>Maybe they will be depriving them of a significant brand building and sales opportunity?
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Cannes Lions 2010 entries open, with new awards

Fri, 29 Jan 2010 10:48:00 +0200

<>LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design.
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Pitching for new business: what juries can teach us

Thu, 28 Jan 2010 11:01:00 +0200

<>In most legal systems, a lawyer is required to make an opening statement at the start of a trial. This process bears a close resemblance to a new business pitch, where you are required to state your case to a prospective client whom you are meeting for the first time.
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The digital agency generation

Wed, 27 Jan 2010 11:52:00 +0200

<>The seismic shift taking place in the communications industry is well-documented, as is the number of traditional agencies attempting to bridle the interest in digital media, characterised by a critical shift in how consumers consume media. The coup d'état is being staged by various digital channels, platforms, devices and phenomena.
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If you love your brand so much, why not marry it?

Wed, 27 Jan 2010 10:37:00 +0200

<>According to the Harvard Business School, the future of advertising is all about getting attention. So, when Stefanus Nel decided to quit his job at an ad agency and go out on his own, he set about getting attention. And one of the bright ideas he came up with was what he called reverse shoplifting.
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