the Direct Marketing community of South Africa

PRIMEDIA@HOME's Rory Brien selected to advise international Experiential Marketing Forum

Tue, 29 Apr 2008 11:15:00 +0200

Rory Brien, PRIMEDIA@HOME's National Consumer Promotions Operations Manager, has been appointed to the advisory board of the Experiential Marketing Forum (EMF). Read full story... | Send to a friend

PRIMEDIA@HOME's hat trick - the GCIS Vuk'uzenzele tender

Wed, 16 Apr 2008 14:46:00 +0200

PRIMEDIA@HOME is the confirmed communication partner of choice for the Government Communication and Information System's (GCIS) Vuk'uzenzele tender. Read full story... | Send to a friend

Mobile marketing and the rules of engagement

Thu, 10 Apr 2008 08:44:00 +0200

MIPTV, CANNES, FRANCE: Day three at MIPTV was dedicated to the world of mobile and for content producers offered the promise of a new channel for content and for advertisers a new way the reach consumers. But what are the rules of engagement for success? Read full story... | Send to a friend

Two South Africans to judge Direct, Promo Lions

Thu, 10 Apr 2008 08:44:00 +0200

LONDON: Draftfcb South Africa's Glynn Venter will be a member of this year's Direct Lions jury, while Joey Pastoll of Cross Colours will be on the Promo Lions panel, the organisers of the 55th Cannes Lions International Advertising Festival announced yesterday, Wednesday, 9 April 2008. Read full story... | Send to a friend

New ideas on show at Markex

Tue, 08 Apr 2008 10:05:00 +0200

A quiver-full of new marketing ideas and opportunities is anticipated at this year's Markex & World of Events. The show, which incorporates Business of Sport, takes place 10 - 12 June 2008 at Sandton Convention Centre in Johannesburg. Read full story... | Send to a friend

Further new media marketing learnings

Fri, 04 Apr 2008 09:53:00 +0200

Here are further nuggets of wisdom from day two of last week's New Media Marketing Conference hosted by IQPC, seasoned with my own opinions. Read full story... | Send to a friend

Management changes at proximity#ttp

Thu, 03 Apr 2008 09:00:00 +0200

Passion, energy, youth and experience sum up the four recent appointments at proximity#ttp. In view of its growth and expansion, proximity#ttp has strengthened its management team with the appointment of Tiekie Barnard as GM, Stu Stobbs as creative partner, Malcolm King as creative director (art) and Claire Othenin-Girard as group account director. Read full story... | Send to a friend

Widgets 101: what it means for advertisers and marketers

Wed, 02 Apr 2008 08:54:00 +0200

A widget is a piece of code that users can add to their webpage, personalised homepage, web browser, desktop, blog or social network. Typically it takes on a graphical form and will work like a mini application or programme. Some widgets display content while others provide services or share data from other websites. Research manager for Universal McCann Europe, Middle East and Africa (EMEA) Tom Smith has penned a full report on this phenomenon and shares some findings with us. Read full story... | Send to a friend

Experience is the best marketer

Thu, 27 Mar 2008 07:54:00 +0200

People consist of a lifetime of experiences. Experiences shape who we are. And psychologists have proved that there are remnants of each and every experience within us – whether we like them or not. Some experiences are so powerful they are never forgotten. Importantly, experiences are the foundations of our opinions and are the greatest influencers in the choices we make. What does this mean to marketers? Read full story... | Send to a friend

Stapleton to judge D&AD

Tue, 25 Mar 2008 09:10:00 +0200

Damon Stapleton, executive creative director of TBWA\Hunt\Lascaris Johannesburg, has been selected as a member of the Direct and Digital judging panel of the 2008 D&AD Awards. He will join the international panel in London for the judging week taking place 7 – 11 April. Read full story... | Send to a friend