the Advertising community of South Africa

Egg + Humanoid opens up some happiness

Fri, 03 Jul 2009 14:13:00 +0200

Despite what a certain drumming gorilla will have everyone believe, there is, in fact, another way to find joy... and it's courtesy of Egg + Humanoid's latest TV ad, the crazy yet utterly entertaining “Ultimate Goal” for Coke.
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Joint Student of the Year at 2009 D&AD Student Awards

Fri, 03 Jul 2009 12:48:00 +0200

LONDON: For only the second time in its 31-year history, the Student of the Year was awarded jointly at the D&AD Student Awards 2009 Ceremony in London last night, Thursday, 2 July 2009. Recipients were Petra Muda and Harri Leppala from Berghs School of Communication in Sweden and Micheline Mannion, Central Saint Martins College of Art and Design in the UK.
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Promotions and appointments at Mortimer Harvey

Fri, 03 Jul 2009 12:40:00 +0200

Mortimer Harvey has appointed Mariette Nebuloni as Client Service Director, Sharon Gordon as Head of Production and Sagren Pather as Digital Project Manager.
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Using maps to get to grips with SAARF data

Fri, 03 Jul 2009 10:36:00 +0200

USING RESEARCH BETTER: Previously in our series on how to get the most out of SAARF's media audience currencies, I explained how a CHAID analysis can be a valuable starting point when first investigating a market. Here are two further tools which can help turn the SAARF data into media, market and brand insight.
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Loeries extends Young Creatives deadline

Fri, 03 Jul 2009 10:18:00 +0200

It's not too late for young creatives to enter the Loeries. The deadline for entries for the Loeries Young Creatives Award 2009 has been extended to 10 July 2009.
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Ad-funded programming: tonic for crisis-hit broadcasters?

Fri, 03 Jul 2009 07:21:00 +0200

Vulnerable and financially unsustainable African broadcasters, including the ‘mighty' SABC, which generate a big slice of their total revenues from advertising, are feeling the pinch of the current hostile economic climate as companies slash their marketing budgets and others just close. One marketing expert believes, however, that where there is a will, there is always a way.
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2010 FIFA World Cup and Confederations Cup boost marketing spend in the economic recession

Thu, 02 Jul 2009 12:28:00 +0200

With South Africa now in a recession after two quarters or negative growth, the FIFA 2010 World Cup looks to be the possible light at the end of the tunnel for the marketing and advertising industry. The marketing, advertising and specifically the production and animation industries looks set to benefit from the increase in marketing activity as we enter into the last stretch of the countdown, says Roger Smythe, JHB MD of the production studio Masters & Savant Worldwide.
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Loeries Travelling Expo off to Durban

Thu, 02 Jul 2009 07:35:00 +0200

The Loeries Travelling Exhibition will be returning to KwaZulu-Natal shortly when it goes to the Durban branch of Vega, The Brand Communications School, from 13 to 18 July. The exhibition showcases the winning work from the awards.
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SA company imports Obama's Internet software

Wed, 01 Jul 2009 11:50:00 +0200

South African mobile services provider Grapevine Interactive has entered into an exclusive partnership with iLoop Mobile to import the same mobile Internet site development technology used by Barack Obama's presidential campaign, the company reported yesterday, Tuesday, 30 June 2009.
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ProNutro packs animated power

Wed, 01 Jul 2009 10:46:00 +0200

ProNutro's new TV commercial shows the power that is packed into the goodness of every pack of South Africa's best loved breakfast cereal. The highly original commercial was conceptualised by Herdbuoys eKapa and created by production studio Masters & Savant Worldwide. The commercial recreates what all kids dream about - doing amazing things; being the hero and saving the day.
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