the Advertising community of South Africa

Ads that resonate with the youth

Fri, 16 May 2008 09:33:00 +0200

Every year, 2500 youth vote on which ads worked for them in the annual Khuza Awards run by HDI youth marketers. The winners were announced this week. Amongst the campaigns that received the most attention this year were Axe and Chicken Licken, but with the world's favourite cola brand really getting a double thumbs up. Brrrravo Coca Cola! Read full story... | Send to a friend

D&AD President's Award goes to design in education pioneers

Fri, 16 May 2008 08:39:00 +0200

LONDON: Sir John & Lady Frances Sorrell were presented with the President's Award for their outstanding contribution to creativity at the D&AD Awards Ceremony in London last night, Thursday, 15 May 2008. Read full story... | Send to a friend

GroupM Trading appoints global CEO

Fri, 16 May 2008 08:38:00 +0200

NEW YORK: Alexander Schmidt-Vogel, the founding manager and current CEO of GroupM's MediaCom Worldwide, was named Global CEO of GroupM Trading, a new position, yesterday, Thursday, 16 May 2008. GroupM is parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Read full story... | Send to a friend

Yellow Pencil for BBDO Cape Town

Thu, 15 May 2008 23:03:00 +0200

LONDON: Out of merely two South African nominations this year, the country's only Yellow Pencil at the 2008 D&AD Awards has been scooped by BBDO Cape Town in Radio Advertising for its Marshall Music “Drums” commercial - one of the only two Yellow Pencils in Radio. The awards ceremony, at which an unprecedented number of Black Pencils were handed out, took place tonight, Thursday, 15 May 2008, at the Royal Festival Hall in London. Read full story... | Send to a friend

AMASA's third Golf Day to take place on 22 May

Thu, 15 May 2008 17:35:00 +0200

AMASA's Golf Day will take place on the 22nd May at the Parkview Golf course. Whilst the field has been sold out, there is still opportunity for media owners and agencies to participate as hole and prize sponsors. Read full story... | Send to a friend

Yellow Pencil fever mounts

Thu, 15 May 2008 08:57:00 +0200

Tonight, Thursday, 15 May 2008, is the night: creative minds everywhere are now spinning in anticipation of clutching that Black or Yellow Pencil in their sweaty palms and glowing with pride in front of the 1800 guests expected at the upcoming D&AD awards ceremony. Bizcommunity.com will be there in London, courtesy of our latest guest blogger, designer Mark Forrester, who will be blogging live from Royal Festival Hall. Meanwhile, Damon Stapleton, executive creative director of TBWA\Hunt\Lascaris Johannesburg who is just back from judging the Digital and Direct categories, has a few words of advice on what it takes to win a coveted Pencil. Read full story... | Send to a friend

Before clicking ‘Send', read this...

Thu, 15 May 2008 08:46:00 +0200

Written communications form an integral part of many businesses' daily operations. Apart from the countless letters and emails generated daily, annual reports, newsletters, advertisements and many other documents are being distributed to clients and board members or being printed and viewed by the public. Trouble is, very few companies bother to have these documents professionally proofread to ensure that grammar and spelling are correct. Read full story... | Send to a friend

Event of the year! The launch of the City of Goal

Wed, 14 May 2008 14:34:00 +0200

Advertising agencies are constantly hassled by media sales people who cold-call and ask them to book their adverts in their publications. There seems to be very little imagination in how to get advertising agencies' attention. Brainstorm Projects did it differently. Read on! Read full story... | Send to a friend

Every little page counts

Wed, 14 May 2008 09:25:00 +0200

It is estimated that the average South African office worker prints three wasted pages per day. That's over six hundred pages per office employee per year. And that's without considering the thousands of unnecessary pages that are printed everyday. Read full story... | Send to a friend

Telmar celebrates 40 years

Wed, 14 May 2008 08:51:00 +0200

In 2008, Telmar celebrates its 40th birthday and, in recognition of this, is offering ReSearch Guru as a no-charge add-on to all of its current TNT+ licensed users. ReSearch Guru, a simple to use, web-based keyword search tool, was introduced last year. Read full story... | Send to a friend