the Advertising community of South Africa

Reckitt Benckiser breaches the Code of Advertising Practice

Fri, 20 Nov 2009 14:49:00 +0200

In 2007 the ASA accepted a voluntary undertaking from Reckitt Benckiser to change the font size of a disclaimer appearing on the packaging for its Dettol Hand Liquid Wash. During January 2008 Reckitt was found to have breached this undertaking, by disseminating products containing the unamended label after the relevant deadlines lapsed.
Read full story... | Send to a friend

3M branding conference for marketers

Thu, 19 Nov 2009 12:41:00 +0200

The 2009 3M Brand Conference is aimed at helping marketers sort through the web of potential legal and financial issues that surround any large, sponsored events. The conference takes place on Tuesday 24 November 2009 in Joburg. Attendance is free.
Read full story... | Send to a friend

Ad alert - print ads complaints on the increase

Thu, 19 Nov 2009 10:55:00 +0200

The Advertising Standards Authority of South Africa (ASASA) recently released figures indicating an increase in the number of complains from print advertisements.
Read full story... | Send to a friend

Multi-millionaire campaign for Gidani from Draftfcb Impact

Wed, 18 Nov 2009 13:30:00 +0200

Draftfcb Impact has launched a new game for South Africa's national lottery operator, Gidani, using television, national radio stations, newsprint and spectacular outdoor sites.
Read full story... | Send to a friend

Tutssel heads Cannes Lions Film & Press jury

Wed, 18 Nov 2009 09:26:00 +0200

LONDON: Mark Tutssel, chief creative officer of Leo Burnett Worldwide, has been appointed Film & Press Jury President for Cannes Lions 2010. As CCO, Tutssel oversees 96 global Leo Burnett offices. The 57th Cannes Lions International Advertising Festival takes place 20 - 26 June 2010 in Cannes, France.
Read full story... | Send to a friend

Media launch of Sport Industry Awards

Wed, 18 Nov 2009 08:58:00 +0200

The media are invited to attend the official launch of the inaugural Virgin Active Sport Industry Awards at Emperor's Palace Convention Centre on Tuesday 24 November 2009 at 12.30pm.
Read full story... | Send to a friend

Darsot bus ad campaign to widen

Wed, 18 Nov 2009 08:26:00 +0200

After a successful 12-month campaign using 50 branded buses in KwaZulu-Natal, the Darsot Food Corporation is planning to continue the campaign.
Read full story... | Send to a friend

Facts and figures at McCann

Tue, 17 Nov 2009 14:45:00 +0200

McCann Worldgroup held their third Insight Exchange at their offices on 12 November. The Insight Exchange is a McCann initiative that acts as an industry forum where the marketing industry can discuss and share facts and figures, industry trends, review the latest business books and get exposure to the latest creative offerings from international and local markets.
Read full story... | Send to a friend

Early bird offer on Loerie Annual

Tue, 17 Nov 2009 09:30:00 +0200

Designed by MetropolitanRepublic, the Loerie Annual is a further expression of the “Feed your ego” theme of the 2009 Awards. This is carried through in the design of the book and the cartoon “egos” that populated the Loeries campaign this year.
Read full story... | Send to a friend

Broadcast monitoring available to market

Tue, 17 Nov 2009 06:44:00 +0200

“Afstereo presently monitors 35 mainstream radio stations and television channels and compiles and maintains a vast pool of data that is now accessible to all companies and professional audit practices interested in this aspect of the business,” says Tonya Khoury, media business unit manager at Afstereo.
Read full story... | Send to a friend