the The Loerie Awards 2005 community of South Africa

From the superbowl to the St Michaels beach

Sun, 23 Oct 2005 17:26:00 +0200

While the tent issue almost resulted in Loeries 2005, Margate, becoming 'unplugged', the actual event company, Unplugged, put on two nights of raucous entertainment with a true local flavour of the kind never seen before at Loeries, except maybe at the after parties.
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Ogilvy gets real

Sun, 23 Oct 2005 16:30:00 +0200

Real South African ads for real South African brands, aimed at real South African people. That's what Ogilvy South Africa does best, it says, and that's what the agency believes it proved through its outstanding performance at this year's Loerie Awards. In total, the agency brought home over 59 trophies.
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Clever Flashwork catches the bird

Sun, 23 Oct 2005 16:26:00 +0200

A mix of extensive 3D animation and innovative Flash saw Ripe returning from Margate with a Gold Loerie in the Interactive Website category, and a bronze for Heavy Media. Both awards were for the 2004 Nashua / SASI Swimwear project.
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Loeries stick like Gloo

Sun, 23 Oct 2005 12:41:00 +0200

Gloo digital design company was the leading digital winner at this year's Loerie Awards coming away with a Gold, a Silver and three Bronzes. The accolades were achieved across a broad range of disciplines namely, design, interactive, CD Rom, online software development and heavy media.
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A Loerie for animation

Sun, 23 Oct 2005 12:39:00 +0200

The 2005 Loerie Award ceremony was the first time animation hotshop Masters & Savant entered the awards and they received five nominations for outstanding work and a silver Loerie for their Metro FM "Boom Box" campaign.
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The flight of the Cape Loeries

Thu, 20 Oct 2005 11:55:00 +0200

In a strange "twis" of events this week, it came to light that King James RSVP's Gold Loerie landed in Cape Town with Daddy buy me a pony and that Daddy buy me a pony's Gold Loerie ended up with King James. Both Cape Town agencies recently travelled to Margate to receive Gold Loeries for their creative work.
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So... whinging aside, was Loeries a success?

Wed, 19 Oct 2005 15:02:00 +0200

The dust has settled over Margate as the circus tent is packed away, Loeries having flown the coop for another year. But the feathers are still flying as debate gathers momentum on whether the new judging format and the radical move to Margate was a success. There's a lot of griping about loos and seating, but let's not forget the big picture vision for The Loerie Awards and the intention behind the new judging and move to Margate.
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Do you know Who I Am?

Wed, 19 Oct 2005 14:55:00 +0200

Next time you pack your bucket and spade for Margate, leave your attitude at home, relax and have a jol. That's the message from the locals who were confronted by a few individuals with ego issues, using language your client would never approve in an ad and with a swaggering: "Do You Know Who I Am?!"
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What agencies fear most...

Tue, 18 Oct 2005 12:19:00 +0200

Having walked away with the majority of the 2005 Loerie Awards, including 1 Grand Prix Award, 6 Golden Loeries, 24 Silver Loeries, and 35 Bronze Loeries, TBWA \ were the clear leaders amongst the agencies in this years awards claiming once again the top spot among South Africa's creative ranks. The Grand Prix Award for Print Advertising for Fear \ Horror \ Terror "What insects fear the most" - a consumer newspaper advertisement created for Adcock Ingram by Paul Warner (Creative Director), Adam Weber (Art Director) and Hennie Stander (Copy Writer), was one of the highlights for the TBWA \ who ended the weekend on top of the points table with a total of 5550 points, far ahead of the second placed agency who accumulated 4150 points.
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Net#work out punches its weight

Tue, 18 Oct 2005 12:18:00 +0200

Only three agencies dominated the Loeries this year, but it was the 'David' among the two 'Goliaths' that walked off with the only Grand Prix to be dished out in the television and cinema category. Overall, medium sized agency Net#work BBDO achieved the second largest number of awards across the broadest spectrum of clients (over 75%) and media disciplines. The agency also won significantly more awards to its revenue ratio and size than any of its competitors.
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