the Marketing & Media community of South Africa

Reckitt Benckiser breaches the Code of Advertising Practice

Fri, 20 Nov 2009 14:49:00 +0200

In 2007 the ASA accepted a voluntary undertaking from Reckitt Benckiser to change the font size of a disclaimer appearing on the packaging for its Dettol Hand Liquid Wash. During January 2008 Reckitt was found to have breached this undertaking, by disseminating products containing the unamended label after the relevant deadlines lapsed.
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Radio summit for programme and station managers in Africa

Fri, 20 Nov 2009 14:19:00 +0200

Dear Fellow Broadcasters

There are expressions that say "iron sharpens iron", and that it takes a "diamond to polish a diamond". We also believe that in the field of broadcasting excellence breeds excellence.
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Evo Media wins Stadia account

Fri, 20 Nov 2009 13:39:00 +0200

With its new offices in Kenya, Evo Media has won the latest Stadia Kenya account.
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SP Media takes clients for a ride

Fri, 20 Nov 2009 12:33:00 +0200

SP Media is taking media buying agencies for a hot ride on a specially branded bus, created to give them first-hand experience of transit advertising. Exclusive owners of Metrobus branding, SP Media has been instrumental in fostering positive perceptions about Metrobus advertising and communicating trends in the out-of-home landscape.
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Mobile Marketing Association launches certification program

Fri, 20 Nov 2009 12:25:00 +0200

The Mobile Marketing Forum, held earlier this week in the US, saw the Mobile Marketing Association (MMA) launch its mobile marketer certification program, update its definition of mobile marketing and launch the industry's first global survey research panel.
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KZN co-op wins SAB prize

Fri, 20 Nov 2009 12:19:00 +0200

The R100 000 prize in the 2009 South African Breweries (SAB) KickStart Entrepreneurial Development Programme competition has been won by a KwaZulu-Natal co-op.
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New soccer magazine from Puma

Fri, 20 Nov 2009 12:12:00 +0200

The new Puma magazine, From Africa with Football (Love), a 42-page publication with a print run of 120 000 will be bagged with Kick Off magazine which goes on sale 23 November and for December and January it will be onboard all kulula flights alongside the new khuluma magazine.
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Winners of 2009 MMA Global Mobile Marketing Awards

Fri, 20 Nov 2009 12:05:00 +0200

Winners of Mobile Marketing Association (MMA) 5th Annual Global Mobile Marketing Awards were announced earlier this week in Los Angeles, US. The selection committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, selected winners in the 12 categories.
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'Worst three months for newspapers' circulation

Fri, 20 Nov 2009 11:57:00 +0200

Daily and weekly newspapers have all lost circulation, except for the Afrikaans daily Die Son, and the Zulu daily Isolezwe, according to the third-quarter year-on-year figures released yesterday, 19 November 2009, by the Audit Bureau of Circulations (ABC).
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Online video advertising: double engagement, boost ROI

Fri, 20 Nov 2009 11:51:00 +0200

Adding video to your online campaign can significantly improve your marketing results. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights.
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