the Brand Management community of Nigeria

Celebrity branding in Nigeria

Thu, 05 Nov 2009 10:52:00 +0200

Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
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nigerianbrands calls for papers

Mon, 26 Oct 2009 07:56:00 +0200

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands.
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Nigeria's Five Greatest Living Legends: lessons for brand builders: part two

Fri, 14 Aug 2009 09:23:00 +0200

You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression.
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Nigeria's Five Greatest Living Legends: lessons for brand builders: part one

Thu, 13 Aug 2009 08:28:00 +0200

The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world.
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Nigeria brands - hyperdrive potential

Mon, 27 Jul 2009 15:17:00 +0200

Nigeria is a nation of 140 million people that has just embarked on a branding revolution. Marketers and advertisers that grasp this have the potential to realise enormous success; the rest will watch from the sidelines and later ask themselves, 'How did we miss it?'.
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Perils of branding internationally: NIGAZ blunder

Mon, 20 Jul 2009 08:41:00 +0200

Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors.
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Brand Leadership leads Ghana's National Democratic Congress' successful election campaign

Thu, 08 Jan 2009 13:29:00 +0200

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana.
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Ikalafeng to judge prestigious Rebrand 100 Global Awards

Thu, 18 Dec 2008 13:45:00 +0200

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009.
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A healthy brand is a healthy business

Fri, 14 Nov 2008 11:38:00 +0200

Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires.
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Marketing bandwidth in the Nigerian telco

Wed, 12 Nov 2008 10:11:00 +0200

“Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water.
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