The Brand Management community of Nigeria

Global experts convene in SA to discuss intellectual property, innovation

Wed, 07 Sep 2011 11:17:00 +0200

South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property.
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Web Liquid partners with Phillips Consulting

Mon, 05 Sep 2011 11:33:00 +0200

Web Liquid Nigeria, an international digital marketing and advertising consultancy with presence in New York and Lagos had partnered with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria.
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Nielsen's Women of Tomorrow

Fri, 12 Aug 2011 10:41:00 +0200

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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African fashion shows its roots

Fri, 18 Mar 2011 08:58:00 +0200

Traditional Sierra Leone prints worn by ex-slaves and Nigeria's colourful ankara cloth embellished with sequins and flowing European silk made a potent combination on the Lagos catwalk this weekend.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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Soccer branding: European soccer in Nigeria

Mon, 07 Dec 2009 09:33:00 +0200

European soccer is making a very big impact in Nigeria, captivating the minds and attention of soccer buffs, the young, and the young at heart, affecting the way Nigerians relax and unwind, and throwing up business opportunities for smart entrepreneurs.
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Celebrity branding in Nigeria

Thu, 05 Nov 2009 10:52:00 +0200

Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
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nigerianbrands calls for papers

Mon, 26 Oct 2009 07:56:00 +0200

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands.
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