the Marketing Consultancy community of Nigeria

The challenges of operating within the Nigerian business environment

Mon, 08 Jun 2009 14:54:00 +0200

Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
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Marketing remains a warfare

Wed, 27 May 2009 10:42:00 +0200

The Zimbabwe case, and the resolve of Delta corporation to rebrand its products, is an example of what every marketing department should do for better brand association. This is especially pertinent to Zimbabwe, considering what the country has gone through in recent times at the hands of the Mugabe regime.
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SA Tourism takes Nigerian tourists online

Fri, 30 Jan 2009 09:46:00 +0200

As part of its global word-of-mouth campaign, South African Tourism recently launched a website for Nigerians to upload pictures, videos or write on their South African travel experiences after visiting the country.
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Real estate: New gold mine in Nigeria

Mon, 29 Dec 2008 10:58:00 +0200

The real estate sector in Nigeria has become the ultimate investment destination for most Nigerian investors. With the heightened economic activity in the country and the attendant demand for space both for residential and official use, the sector has taken a prime position for those with resources and seeking for avenues to invest.
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Aero begins flights to Libreville

Thu, 27 Nov 2008 11:46:00 +0200

Nigeria 's oldest airline, Aero Contractors, has increased its international routes to seven within a week as it commenced operations to the central African city of Libreville in Gabon.
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Nigeria: New hope for old 'master plan' on Niger Delta

Tue, 20 Nov 2007 10:50:00 +0200

The government of President Umaru Yar'Adua says it is serious about tackling the root causes of violence and poverty in Nigeria's troubled Niger Delta with a ‘master plan' to develop the region and provide basic services.
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Banking on women

Mon, 29 Oct 2007 06:30:00 +0200

“Women are a driving force in the African economy, but their access to finance is still far too small,” declares Declan Duff, VP of the International Finance Corporation's Industries section, “and this is why the IFC is partnering with Nigeria's Access Bank to bridge the gap with lines of credit specifically for female entrepreneurs.”
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SA bank in Nigerian merger

Wed, 22 Aug 2007 14:54:00 +0200

It's a new era for banking in Nigeria as Stanbic Bank and IBTC Chartered Bank go ahead with merger.
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Which way Nigerian banks?

Thu, 21 Jun 2007 17:19:00 +0200

Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues.
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Intercontinental Plc to deploy 50,000 prepaid MasterCards in Nigeria

Mon, 18 Jun 2007 11:55:00 +0200

Electronic banking in Nigeria takes another giant step following Intercontinental Plc's decision to introduce a prepaid MasterCard that could be utilised anywhere in the world.
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