The OOH community of Nigeria

[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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Alliance Media dominates in Burundi

Wed, 12 Dec 2012 09:11:00 +0200

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
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Primedia Nigeria wins award

Wed, 28 Nov 2012 12:27:00 +0200

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
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Howzit MSN, Ad Dynamo partner to extend reach in Nigeria

Fri, 19 Oct 2012 10:33:00 +0200

Howzit MSN has partnered with Ad Dynamo to monetise its growing traffic in Nigeria, following the extension of its brand from South Africa into the rest of sub-Saharan Africa.
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Nigeria's LASAA boosts stakeholder engagement with Skype

Wed, 26 Sep 2012 10:36:00 +0200

Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders.
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Z-Card Nigeria shares MTN's message to consumers

Thu, 20 Sep 2012 13:09:00 +0200

MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers.
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TMKG launches PostarTrack, an OOH audit tool

Fri, 24 Aug 2012 10:37:00 +0200

TMKG Media Audit, Nigeria's specialist in out-of-home and outdoor media monitoring has launched Postartrack, a web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.
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Primedia Out Of Home Nigeria commits to partnership

Wed, 25 Jul 2012 15:30:00 +0200

Nigerian Deluxe Colour Productions has partnered with Primedia Out Of Home Nigeria which will provide an investment in the country and its people. The media owner has been chosen by Deluxe because of the company's pedigree, experience and expertise.
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Visa appoints PocketMedia Solutions

Mon, 23 Apr 2012 11:11:00 +0200

Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
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Can you hear your brand?

Mon, 16 Apr 2012 12:08:00 +0200

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
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