The Trends community of Nigeria

Mobile and digital trends in 5 African countries: a cultural interpretation

Thu, 07 Feb 2013 12:15:00 +0200

As part of a multi-national mobile and digital insights gathering project for mobile agency, Yonder Media, I was commissioned to gather cultural and behavioural insights in five African countries: Nigeria, Ghana, Kenya, Tanzania and Zambia.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] SA's youth trend-o-meter

Thu, 31 Jan 2013 11:30:00 +0200

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
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[2013 trends] Africa finding its own solutions using mobile tech

Fri, 25 Jan 2013 10:57:00 +0200

There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
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Lagos to host Social Media Week

Wed, 23 Jan 2013 15:41:00 +0200

Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'.
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Top Nigerian Bloggers 2013

Fri, 11 Jan 2013 11:00:00 +0200

Who are Nigeria's Top Bloggers for 2013? Since 2011, a list of Nigeria's top blogs/bloggers have been compliled. (Check out the list for 2011 and 2012). In the past two years, the Nigerian blog scene has grown in leaps and bounds. Part of the fascination with it is its rapid rise from relative obscurity on the continent to prominence. Check out our recent post on blogging in Nigeria - Nigeria - Africa's blogging capital.
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Video streaming coming to Africa

Mon, 16 Jul 2012 12:45:00 +0200

LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
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Nigerian lifestyle app re-released on BlackBerry App World

Wed, 06 Jun 2012 10:02:00 +0200

One Number, earlier this week announced the re-release of Nigeria's lifestyle app, Essential App. The free-to-download app is now a featured item on Blackberry App World and provides useful information such as cinema times, foreign exchange rates, flight schedules and business directories.
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DISCOP Africa announces intl initiative

Mon, 04 Jun 2012 12:28:00 +0200

Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
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CNBC Africa celebrates five years of broadcasting

Wed, 16 May 2012 11:42:00 +0200

CNBC Africa, the pan-African financial and business channel, will celebrate five years of continental business broadcasting across Africa on 1 June 2012.
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