The Marketing community of Nigeria

Eskimi fanclubs exceed one million fans

Thu, 07 Mar 2013 12:05:00 +0200

Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] SA's youth trend-o-meter

Thu, 31 Jan 2013 11:30:00 +0200

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
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[2013 trends] Africa finding its own solutions using mobile tech

Fri, 25 Jan 2013 10:57:00 +0200

There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
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ICOM+IN appoints Niche IMC in Nigeria

Fri, 25 Jan 2013 08:55:00 +0200

ICOM+IN, a global network of independent advertising and marketing communications agencies, has appointed Niche - Integrated Marketing Communications in Lagos, to represent the network in Nigeria.
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Lagos to host Social Media Week

Wed, 23 Jan 2013 15:41:00 +0200

Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'.
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Q&A's on Nigeria's image in the media

Tue, 22 Jan 2013 12:58:00 +0200

A few days ago, prominent Nigerians and communications experts gathered at a forum in Lagos to examine and proffer solutions to challenges facing the country's image.
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Lagos hosts Social Media Week

Tue, 11 Dec 2012 14:46:00 +0200

February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information.
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Primedia Nigeria wins award

Wed, 28 Nov 2012 12:27:00 +0200

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
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African Market Momentum: insights, obstacles and opportunities

Thu, 22 Nov 2012 12:28:00 +0200

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
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