The Retail marketing community of Nigeria

Retail rewind - a year in review 2011

Fri, 06 Jan 2012 08:19:00 +0200

The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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Nielsen's Women of Tomorrow

Fri, 12 Aug 2011 10:41:00 +0200

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
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Global mobile advertising industry grows by 61% in Q2

Wed, 07 Jul 2010 13:16:00 +0200

SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.
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Perils of branding internationally: NIGAZ blunder

Mon, 20 Jul 2009 08:41:00 +0200

Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors.
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