the Advertising community of Nigeria

Branded TV entertainment keeps audiences glued

Thu, 02 Jul 2009 14:38:00 +0200

It remains a serious battle for advertisers to draw TV target audiences into watching commercials and then entice them to act upon the ads. Viewers are fond of channel hopping during ad breaks; in Nigeria, for example, the lack of television content has been blamed for this avoidance, yet even with the introduction of satellite TV and local stations loaded with content, this has not changed.
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Analysing LAIF 2008 as a competitive market turf

Mon, 06 Oct 2008 12:40:00 +0200

The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market.
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Nigeria's advertising industry worth N500bn, says APCON

Mon, 31 Mar 2008 13:10:00 +0200

Under a current assessment by the sector operators, the worth of Nigeria's advertising industry has been put at over N500bn (about R34bn).
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Ad network expands into Botswana

Wed, 31 Jan 2007 09:00:00 +0200

Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA.
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African nations agree to $1 billion Indian satellite project

Fri, 30 Nov 2007 12:04:00 +0200

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
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Harnessing Africa's dynamic potential

Tue, 20 Nov 2007 11:42:00 +0200

Africa is an entire continent crammed with potential and possibilities. This is the view of the Switch Group – one that it is already acting on, with a new branch office in Kenya and another planned for Nigeria.
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MTN Nigeria launches 'Go' campaign

Mon, 12 Nov 2007 13:07:00 +0200

MTN Nigeria Communications Limited has launched its new campaign pay-off known as 'Go' in a ceremony attended by the crème de la crème of the society including Onari Duke, the wife of the immediate past governor of Cross River, Donald Duke.
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Nigeria's advertising czar

Tue, 11 Sep 2007 12:24:00 +0200

“People say I'm very aggressive. I have no apologies” If there were an English thesaurus with a Nigerian flavour, Biodun Shobanjo's name would be there: listed as the only synonym, under the entry, “advertising.”
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Getty Images unveils smarter search with launch of new website

Wed, 29 Aug 2007 13:53:00 +0200

Getty Images has announced the launch of the new gettyimages.com. Fully redesigned and re-engineered, the site serves as a powerful source for creative inspiration while delivering a more efficient search experience. Numerous enhancements make it easier than ever to find a specific image or discover an expanded selection of relevant visuals, and a flexible user interface complements a broad range of work styles.
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APEX awards now Cape to Cairo

Tue, 28 Aug 2007 13:28:00 +0200

The Advertising Performance Excellence (APEX) awards have just increased in magnitude following a decision by the custodians of the awards, the Association for Communication and Advertising (ACA), to extend entry to the rest of the continent.
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