the Marketing & Media community of Nigeria

Branded TV entertainment keeps audiences glued

Thu, 02 Jul 2009 14:38:00 +0200

It remains a serious battle for advertisers to draw TV target audiences into watching commercials and then entice them to act upon the ads. Viewers are fond of channel hopping during ad breaks; in Nigeria, for example, the lack of television content has been blamed for this avoidance, yet even with the introduction of satellite TV and local stations loaded with content, this has not changed.
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Flying Dove opens new Sony showrooms in Lagos

Wed, 01 Jul 2009 11:56:00 +0200

LAGOS: Flying Dove, a distributor of Sony consumer electronics products in Nigeria commissioned on 26 June 2009 two new Sony Showrooms in Lagos. They are located at the Palms Shopping Mall and at Victoria Island.
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CPJ urges Nigeria to probe police harassment, assault

Tue, 30 Jun 2009 09:35:00 +0200

NEW YORK: The Committee to Protect Journalists has called on national police Inspector General Mike Okiro to investigate reports that Delta state police harassed six journalists and attacked at least three of them last week.
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MTI Nigeria reports positive results

Fri, 26 Jun 2009 11:35:00 +0200

Nigeria's Mass Telecom Innovation (MTI) Plc has released a positive set of results for the first quarter of the year ending 31 March 2009.
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Telkom to improve business in Nigeria

Wed, 24 Jun 2009 09:40:00 +0200

JOHANNESBURG: The number one priority of Telkom is to improve business in Nigeria, the telecommunications giant said on Tuesday, 23 June 2009.
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Gateway Communications wins 2009 GTB Award for Innovation

Thu, 18 Jun 2009 11:13:00 +0200

LONDON: Gateway Communications, a supplier of telecommunications services across Africa, on Tuesday, 16 June 2009 won the award for Wireless Network Infrastructure Innovation in partnership with vendor, Cambridge Broadband Networks at the 2009 GTB Innovation Awards held in London.
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Econet moves to block Zain Nigeria's sale

Thu, 18 Jun 2009 09:59:00 +0200

Econet Wireless Group (EWG) has started moves to block Zain's sale of its interests in Zain Nigeria until ruling on a dispute over ownership of the company is passed.
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Nigerian company sponsors green initiative

Thu, 11 Jun 2009 13:53:00 +0200

Nigerian insurance company IEI is to sponsor CNN International's latest programming initiative Going Green: Green Light for Business
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Ericsson to manage Zain's Nigerian networks

Mon, 08 Jun 2009 15:02:00 +0200

Ericsson is taking responsibility for managing most of the network and field operations for Zain's wireless networks and operational support systems, serving almost 4,000 sites across Nigeria. This according to a new agreement that has been entered into by the two parties.
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The challenges of operating within the Nigerian business environment

Mon, 08 Jun 2009 14:54:00 +0200

Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
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