The Marketing Consultancy community of Mozambique

PocketMedia produces new Maputo City Guide

Tue, 13 Dec 2011 12:22:00 +0200

PocketMedia Solutions, having already produced four runs of the eight-panel Z-Card, Maputo City Guide, has rolled out another pocket-sized guide ahead of the festive season, to ensure that tourists can find their way around the city with ease
Read more... | Send to a friend

OHMSA welcomes Penny Black

Mon, 14 Nov 2011 14:08:00 +0200

Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
Read more... | Send to a friend

Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
Read more... | Send to a friend

Pocket the All Africa Games programme

Fri, 02 Sep 2011 11:27:00 +0200

The German Development Cooperation, in conjunction with the National Aids Council and other sponsors, have selected PocketMedia Solutions's pocket-sized Z-Card as a Maputo City Guide to be distributed at the 10th All Africa Games which takes place in Maputo, Mozambique from 3 - 18 September 2011.
Read more... | Send to a friend

Maningue Nice Z-Card series launched for Mozambique

Mon, 11 Jul 2011 13:40:00 +0200

David Ankers from Expresso Grafica - LDA in Maputo, Mozambique, has just completed the first Z-Card in the Maningue Nice series for the province of Inhambane. The eight-panel card contains detailed maps of the region as well as information about things to see and listings of restaurants and pubs, adventure activities and places to stay in each town.
Read more... | Send to a friend

SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Read more... | Send to a friend

Bizcommunity.com relaunches: what's new for you

Mon, 23 May 2011 14:51:00 +0200

After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features - an expanded set of self-promotional tools - such as personal profiles appearing on the various portal front pages and in the newsletters and the ability to find, follow, subscribe and share with your favourite industry personalities and opinion leaders.
Read more... | Send to a friend

[Indaba 2011] SA looks to Africa to boost tourism revenues

Mon, 09 May 2011 12:52:00 +0200

South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.
Read more... | Send to a friend

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

Mon, 09 May 2011 11:29:00 +0200

The Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place.
Read more... | Send to a friend

Loerie Awards adds PR category for 2011

Wed, 20 Apr 2011 13:11:00 +0200

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
Read more... | Send to a friend