The Marketing & Media community of Mozambique

Experiential Marketing - the contagious idea

Wed, 22 May 2013 09:34:00 +0200

Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home.
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Tangy Crosse & Blackwell gets some Oomph! in Mozambique

Fri, 17 May 2013 11:13:00 +0200

Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack.
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For better quality education in Africa

Mon, 15 Apr 2013 09:37:00 +0200

Amid continuing calls to increase primary school enrolment in Africa, a new report urges greater emphasis on the quality of what students learn. The Africa Progress Panel, a policy think tank chaired by Kofi Annan, former UN secretary-general, noted in September that "many of the children in school are receiving an education of such abysmal quality that they are learning very little."
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DHL Express triples network in sub-Saharan Africa

Mon, 25 Feb 2013 12:28:00 +0200

DHL Express, the global international express services provider, has expanded its network of DHL Service Points in sub-Saharan Africa from the initial 300 to over 1 000, in just a few short months.
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Search for bravest women journalists

Fri, 22 Feb 2013 10:33:00 +0200

WASHINGTON, US: The International Women's Media Foundation (IWMF) is seeking nominations for its 2013 Courage in Journalism Awards and Lifetime Achievement Award.
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African Film Development Foundation calls for country represetatives

Mon, 21 Jan 2013 10:31:00 +0200

The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives.
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Windows Phone apps stores open across Africa

Tue, 18 Dec 2012 12:19:00 +0200

Microsoft has announced the opening of 21 web stores for apps and games across several African countries.
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Jet opens stores in Mozambique

Wed, 12 Dec 2012 10:01:00 +0200

Jet, reportedly the largest clothing retailer in Southern Africa with more than 321 stores across South Africa, Botswana, Lesotho, Namibia, Swaziland, has announced the opening of two new stores in Mozambique.
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Alliance Media dominates in Burundi

Wed, 12 Dec 2012 09:11:00 +0200

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
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Digital deadline concerns community radios

Tue, 11 Dec 2012 11:38:00 +0200

A major continental conference on community radio stations ended last week in Maputo with a clear warning - the '2015 deadline for digital migration set by the International Telecommunication Union (ITU) is approaching and little debate is taking place about how it will affect the allocation of frequencies for the community broadcasting sector'.
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