The Marketing community of Mauritius

OHMSA welcomes Penny Black

Mon, 14 Nov 2011 14:08:00 +0200

Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Bizcommunity.com relaunches: what's new for you

Mon, 23 May 2011 14:51:00 +0200

After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features - an expanded set of self-promotional tools - such as personal profiles appearing on the various portal front pages and in the newsletters and the ability to find, follow, subscribe and share with your favourite industry personalities and opinion leaders.
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Loerie Awards adds PR category for 2011

Wed, 20 Apr 2011 13:11:00 +0200

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
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Roundup of SxSWSA posts from the weekend

Mon, 14 Mar 2011 13:15:00 +0200

Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire the #sxswsa Twitter list. [view twitterfall]
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Do corporate CEOs understand the importance of SEO?

Tue, 01 Mar 2011 11:24:00 +0200

The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.
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New MMA East Africa Council co-chair appointed

Wed, 23 Feb 2011 07:38:00 +0200

LONDON: The Mobile Marketing Association (MMA) yesterday, 22 February 2011, announced the appointment of Chris Kirubi as co-chairman of the newly established MMA East Africa Council. Kirubi will join Frank Mania, CEO of PHD, a Saracen media agency, as joint chairman.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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Google Instant is great news for SEO

Tue, 22 Feb 2011 12:12:00 +0200

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
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