the Research community of Mauritius

PAMRO announces early Malawi line-up

Mon, 09 Jul 2007 10:52:00 +0200

The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice.
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Survey reveals music trends rocking young urban Asian consumers

Fri, 08 Jun 2007 14:39:00 +0200

Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released today at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong.
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Synovate launches new market potential solutions

Tue, 05 Jun 2007 15:59:00 +0200

Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a product or service.
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Synovate strikes global panel partnership with GMI

Fri, 20 Apr 2007 20:09:00 +0200

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
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Battle of the brands for emerging market hearts

Tue, 17 Apr 2007 18:18:00 +0200

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
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Standardising African research

Fri, 26 Sep 2003 18:10:00 +0200

Having spent three days in Mauritius last month at the Pan African Media Research Organisation (PAMRO) conference, I am more convinced than ever that marketers venturing into Africa need to rely heavily on dependable media agencies to deliver tactful insights into available media options.
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Results of the 5th annual PAMRO conference and board meeting

Thu, 21 Aug 2003 15:08:00 +0200

The 5th PAMRO meeting and all Africa Media Research Conference took place from 3 to 6 August at the Le Mauricia Hotel in Grand Baie, Mauritius.
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The 5th Annual PAMRO Conference

Wed, 02 Jul 2003 02:43:00 +0200

If you act quickly you could still qualify for the early bird discount when registering for the 5th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Research Conference being held in Mauritius from Sunday 3 until Wednesday 6 August 2003.
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