the Branding community of Kenya

Country branding for unity and growth

Wed, 19 Aug 2009 10:13:00 +0200

The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image.
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Kenya Court of Appeal rules in trademark case

Mon, 08 Jun 2009 14:42:00 +0200

A trademark case has reached the Kenyan Court of Appeal, which has now given its ruling.
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Is your brand on the consumer's shopping list?

Wed, 08 Apr 2009 09:38:00 +0200

Thankfully, the economic tide is sweeping us back to financial sanity. Susan Tumaini, a Nairobi-based human resource executive and single mother of two knows this too well. She has gone back to the basics that many in the thriving global economy had discarded. Before she ventures out to make any purchases, Susan arms herself with a shopping list.
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Kenya should ride on brand Obama

Wed, 21 Jan 2009 12:16:00 +0200

Kenyan marketers should thank President Barack Obama for free publicity that is worth billions of US dollars. During his inauguration on Tuesday, 20 January 2009 and before the world, Obama saluted the “small village” where his (Kenyan) father was born.
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Brand Leadership leads Ghana's National Democratic Congress' successful election campaign

Thu, 08 Jan 2009 13:29:00 +0200

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana.
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Ikalafeng to judge prestigious Rebrand 100 Global Awards

Thu, 18 Dec 2008 13:45:00 +0200

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009.
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Mike Walsh in Kenya for mentorship programme

Mon, 22 Sep 2008 11:51:00 +0200

Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador.
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East African brands join family of international Superbrands

Mon, 01 Sep 2008 09:56:00 +0200

A host of brands operating in Uganda, Kenya and Tanzania have been identified by a voluntary independent panel of experts in the marketing and communications fields in East Africa. The brands participating in the programme range from local home grown brands through to worldwide global giants like Toyota, Mercedes Benz, Pirelli, Shell, Smirnoff and Weetabix.
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Telkom Kenya rebrands with new look

Thu, 14 Aug 2008 15:41:00 +0200

Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation.
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Equity bank sustains impressive growth

Mon, 10 Mar 2008 08:29:00 +0200

One week after Kenya's political protagonists signed a power sharing deal, one of Kenya's fastest growing banks has posted a KSH2.4bn pre-tax profit.
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