The Branding community of Kenya

The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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Apex Communications Ltd becomes Apex Porter Novelli

Wed, 07 Dec 2011 12:09:00 +0200

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
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Time to rethink Kenyan radio

Mon, 05 Dec 2011 13:45:00 +0200

Let's be honest, the glory days of Kenyan radio are behind us. What we have now is pure experimenting based on research and market forces. Segmentation is the in thing today.
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Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

Wed, 23 Nov 2011 13:04:00 +0200

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
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Z-Card launches in Kenya

Thu, 13 Oct 2011 10:19:00 +0200

After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011.
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Brand Africa Forum to present first Brand Africa 100 awards

Thu, 15 Sep 2011 14:25:00 +0200

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
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London based PR agency to market Kenyan tea

Wed, 10 Aug 2011 12:08:00 +0200

In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom.
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Rose Kimotho joins the Board of Young & Rubicam Brands

Wed, 10 Aug 2011 09:46:00 +0200

Young and Rubicam Brands has announced that Rose Kimotho has agreed to join the Board of the company.
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2011 PAMRO meeting announces speakers

Thu, 04 Aug 2011 11:05:00 +0200

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers.
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Kenya now brands its tea

Fri, 10 Jun 2011 10:07:00 +0200

Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea.
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