The Marketing community of Kenya

Mobile marketing summits set for Com World Series

Tue, 31 Jan 2012 15:05:00 +0200

Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
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The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Wed, 07 Dec 2011 12:38:00 +0200

BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
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Apex Communications Ltd becomes Apex Porter Novelli

Wed, 07 Dec 2011 12:09:00 +0200

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
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RIM to launch new BlackBerry 7 smartphones in Kenya

Mon, 28 Nov 2011 13:18:00 +0200

Research In Motion (RIM) today announced its plans to release three new BlackBerry smartphones, namely the Curve 9360, Torch 9810 and Torch 9860, based on the BlackBerry 7 Operating System (OS) in Kenya.
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Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

Wed, 23 Nov 2011 13:04:00 +0200

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
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AccessKenya realigns marketing strategy to target youth

Tue, 15 Nov 2011 10:50:00 +0200

AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
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OHMSA welcomes Penny Black

Mon, 14 Nov 2011 14:08:00 +0200

Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
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Canon makes a comeback to Kenya

Mon, 14 Nov 2011 09:44:00 +0200

Canon Middle East, a subsidiary of Canon Europe has re-entered the Kenyan market, taking on a more tactical and aggressive approach to its business development strategy in the country.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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