The Sales community of Kenya

The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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AccessKenya realigns marketing strategy to target youth

Tue, 15 Nov 2011 10:50:00 +0200

AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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DHL Express launches campaign across Africa

Thu, 20 Oct 2011 12:03:00 +0200

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]
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Unemployment, inflation worries hit consumer confidence

Thu, 27 Jan 2011 11:00:00 +0200

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
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OATS heads east

Thu, 31 Jan 2008 14:39:00 +0200

Oracle Airtime Sales (OATS) has confirmed their agreement with media management agency Corporate Talk to further develop its African network.
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A first for Kenyan retail chain - 24-hour shopping

Thu, 15 Nov 2007 13:06:00 +0200

Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre.
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Airways adopt Altéa Reservation to support global sales

Tue, 17 Apr 2007 12:47:00 +0200

KLM, Kenya Airways, Martinair and Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, have announced that the three airlines are now using Amadeus Altéa Reservation to drive their global sales.
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