the Research community of Kenya

Safaricom receives publicity worth millions

Mon, 09 Feb 2009 10:08:00 +0200

Mobile phone company, Safaricom received US$7 million worth of publicity in 2008 according to a Media Publicity Index (MPI), a standardised publicity measurement system. The MPI figure indicates the size, quality and extent of a company's publicity over time measured using editorial or news content and not advertising.
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PAMRO announces early Malawi line-up

Mon, 09 Jul 2007 10:52:00 +0200

The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice.
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Global research company gains Kenyan affiliate

Tue, 19 Jun 2007 18:24:00 +0200

Infotrak Research and Consulting, a market research and consulting company based in Kenya, has become the newest affiliate member of the Harris Interactive Global Network of independent market research companies.
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Survey reveals music trends rocking young urban Asian consumers

Fri, 08 Jun 2007 14:39:00 +0200

Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released today at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong.
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Synovate launches new market potential solutions

Tue, 05 Jun 2007 15:59:00 +0200

Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a product or service.
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Synovate strikes global panel partnership with GMI

Fri, 20 Apr 2007 20:09:00 +0200

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
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Battle of the brands for emerging market hearts

Tue, 17 Apr 2007 18:18:00 +0200

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
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Survey finds neglect of small businesses by African banks

Thu, 05 Apr 2007 15:31:00 +0200

There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.
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TGI expands in Africa

Wed, 25 Aug 2004 14:53:00 +0200

Barbara Cooke and Tim Bester, licensees of TGI in South Africa, have announced that BMRB UK has signed a license agreement with Consumer Insight, a Nairobi, Kenya based company to launch TGI in Kenya, Uganda, and Tanzania.
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