The Research community of Kenya

Research shows radio is king in Kenya

Mon, 12 Dec 2011 13:58:00 +0200

The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively.
Read more... | Send to a friend

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Wed, 07 Dec 2011 12:38:00 +0200

BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
Read more... | Send to a friend

Mobile hotspots in Africa - Q3 2011

Wed, 16 Nov 2011 13:48:00 +0200

In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.
Read more... | Send to a friend

Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
Read more... | Send to a friend

InMobi Mobile Insights Report shows significant growth in Kenyan market

Mon, 07 Nov 2011 11:57:00 +0200

InMobi, the independent mobile ad network, has released its 3rd Quarter 2011 edition of the InMobi Mobile Insights report that provides insights on mobile advertising trends on the continent.
Read more... | Send to a friend

PR profession in Kenya under scrutiny

Mon, 10 Oct 2011 09:45:00 +0200

Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards.
Read more... | Send to a friend

Kenyan scribes get training on election coverage

Mon, 29 Aug 2011 08:21:00 +0200

Internews, an international media development organisation has launched a media programme aimed at equipping Kenyan journalists on covering elections. The 'Free and Fair Media' training programme is intended to promote the growth of developmental journalism that allows media to set the agenda that is futuristic, offers solutions to societal challenges and mitigates conflicts situations.
Read more... | Send to a friend

Wharton faculty learns from Kenyan retail outlet

Thu, 11 Aug 2011 10:33:00 +0200

As part of the 2011 Wharton Faculty International Seminars (FIS) programme, eight faculty members with a bias in marketing supply chain and information management studies were in Kenya to study operation at Nakumatt Holdings - a retail chain based in Kenya.
Read more... | Send to a friend

2011 PAMRO meeting announces speakers

Thu, 04 Aug 2011 11:05:00 +0200

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers.
Read more... | Send to a friend

Kenya: Debates from the Hansards now digitised

Thu, 07 Jul 2011 14:15:00 +0200

NAIROBI: Kenyans now have free online access to debates from the Hansards, a collection of debates that date back to the pre-independence Legislative Council. The earliest edition of the Hansard indexed is the Report of the Fourth Session of the Debates of the Legislative Council, dated November 24, 1959.
Read more... | Send to a friend