Good news for research practitioners and other stakeholders wishing to come up to speed with the latest research developments, practices and trends, is that the deadline for early bird bookings for the 2012 SAMRA conference (Southern African Marketing Research Association) has been extended until 21 May. 15 May 2012 Read more >>

Researchers and research stakeholders who wish to attend the 2012 SAMRA (South African Marketing Research Association) conference at attractive early-bird rates, will have to hurry with their bookings as these rates are only valid until 30 April 2012. 26 Apr 2012 Read more >>

SAMRA, the Southern African Marketing Research Association, recently held their Annual General Meeting (AGM), hosted by TNS Surveys in Randburg, where the outgoing SAMRA chair Elsa Thirion-Venter reviewed the past year and the new SAMRA Council, under guidance of incoming chairman Prof Adré Schreuder, was announced. 30 Aug 2011 Read more >>

Increasing costs, client demands and the widely available new technologies are just some of the factors impacting on the quality on research today. The challenge is to tackle these and other obstacles head-on to ensure that quality of research is not only maintained, but even improved throughout. 24 Aug 2011 Read more >>

Business leaders, marketers and market researchers have the opportunity to play an incredibly important role in the future of humanity and the world we live in. The opportunity is not only to make businesses and brands sustainable, but to inspire more sustainable behaviour in customers and consumers. But if we are to seize that opportunity, we need a more mindful mission for marketing and market research - one that focuses on value creation, not simply selling more stuff. 1 Jul 2011 Read more >>

Globally the research industry has allowed business-driven, profit and process motives to dominate the qualitative research arena, hence too often it stands accused of providing research which is not 'insightful' enough. 20 Jun 2011 Read more >>

The Southern African Marketing Research Association (SAMRA) is the professional body representing market and social researchers in South Africa. Members promise to abide by a code of conduct that sets minimum acceptable standards for how research is conducted and used - as developed by ESOMAR, the European Society for Opinion and Marketing Research. 3 Jun 2011 Read more >>

With a bumper conference programme lined up, the annual SAMRA conference next week, on 1, 2 and 3 June, at the Riverside Lifestyle Resort on the banks of the Vaal River, delegates can look forward to a riveting event, says conference chair Kim Larsen. 30 May 2011 Read more >>

As the core of the Code of Conduct of the Southern African Marketing Research Association (SAMRA) is aligned with the underlying principle of the Consumer Protection Act, namely to protect the consumer (i.e. the respondent in the case of marketing research) and already makes provision for most of the requirements set out in terms of respondents' consent, it provides a good measure of assurance to SAMRA members subscribing to the Code. 25 May 2011 Read more >>

Marketing researchers wishing to benefit from the two ESOMAR workshops on ethnography and semiotics to be presented on 31 May and 1 June, in the run-up to the SAMRA conference on 2 and 3 June at the Riverside Lifestyle Resort and Spa (on the banks of the Vaal River), will have to move fast to secure their booking, as only a few seats are still available, says SAMRA chair Elsa Thirion-Venter. 20 May 2011 Read more >>

With less than two weeks to go, the count down to a thought-provoking and groundbreaking SAMRA conference on 1, 2 and 3 June at the Riverside Lifestyle Resort and Spa on the banks of the Vaal River - the venue of the very first conference in 1979 - has begun in all earnest. 19 May 2011 Read more >>

The call for submissions of papers for the 2011 SAMRA conference elicited an excellent response, laying the foundation for a stimulating and thought-provoking event on 2 and 3 June 2011 at the Riverside Lifestyle Resort on the banks of the Vaal River at Vanderbijlpark, the venue for the very first SAMRA Conference in 1979. 20 Jan 2011 Read more >>

Nestling on the banks of the Vaal River, in the tranquil surroundings of serene landscaped gardens, gently flowing water and lush trees, the Riverside Lifestyle Resort near Vanderbijlpark offers an ideal setting for the 32nd SAMRA annual conference to be held on 2 and 3 June 2011. 10 Nov 2010 Read more >>

In an innovative move, the South African Marketing Research Association (SAMRA) has announced the addition of a new category to its annual conference presentations' line-up to allow best of the country's bright young research minds to submit potential conference presentations and participate in the prestigious SAMRA conference in 2011. 5 Nov 2010 Read more >>

The Southern African Marketing Research Association (SAMRA) is calling for presentation submissions for the 2011 SAMRA Conference on 2 and 3 June 2011 at the Riverside Lifestyle Resort on the banks of the Vaal River at Vanderbijlpark - the venue for the very first SAMRA Conference more than 30 years ago. 4 Nov 2010 Read more >>

Unbeknown to many younger folk on the verge of entering the job market, marketing research is one of the most stimulating and rewarding professions, keeping you abreast of the latest social, economic and political trends. 29 Oct 2010 Read more >>

Consumers are becoming very reluctant to participate in research surveys, with unethical practices under the guise of market research on the increase to gain access to people's personal information and to exploit consumer data bases for marketing purposes. They need to be alert and ask the right questions to determine the bona fides of both the researcher and the research company knocking at their door, as well as the purpose of the study. 7 Oct 2010 Read more >>

The Southern African Marketing Research Association (SAMRA) recently held its Annual General Meeting (AGM) at the offices of Ipsos Markinor in Ferndale, Johannesburg, where activities and events of the past year were reviewed and the new SAMRA Council members were appointed to their portfolios. 2 Sep 2010 Read more >>

In order to attract members across the entire cultural and colour spectrum, particularly younger members, the Southern African Marketing Research Association (SAMRA) will soon embark on an intensive membership-diversity drive. 19 Aug 2010 Read more >>

The Southern African Marketing Research Association (SAMRA) is to present two award-winning papers on Wednesday, 4 August 2010. These papers, on negative publicity and interpersonal influence in the telecommunications market respectively, were delivered at the SAMRA annual conference in June this year. 2 Aug 2010 Read more >>

Research today is more about listening, informing and engaging, and no longer about telling, extracting and recycling. On a global scale it's also more about co-creation and the collective, not about the individual. 15 Jul 2010 Read more >>

Humankind is innately a social species and, as social creatures human beings are very good at interacting with each other, yet marketing research has not really leveraged this phenomenon to its fullest advantage. 21 Jun 2010 Read more >>

While Internet usage in Africa is currently skewed to the top of the pyramid, this is bound to change rapidly: a critical factor that both marketers and market researchers need to keep in mind while marketing to, or researching trends among emerging market, mobile-centred consumers. 18 Jun 2010 Read more >>

A crowdsourced strategy has a number of potential advantages, including access to a plethora of ideas, greatly reduced costs and highly targeted, effective advertising. For these reasons, both advertising agencies and marketing research companies would be wise to heed - and harness - crowdsourcing for the purposes of new product development, advertising and promotion and marketing research. 14 Jun 2010 Read more >>

Like the internet, consumers (read crowds) are playing an increasingly important role in marketing research worldwide, driving the 'social revolution' and moving the traditional focus from 'me' to 'we'. 10 Jun 2010 Read more >>

The South African Marketing Association (SAMRA) has, during recent months, embarked on an accreditation programme for researchers in South Africa to help set the pace for, and, longer term, lift standards of practice in the industry. 5 May 2010 Read more >>

Three esteemed local industry experts have agreed to facilitate parallel as well as plenary sessions at the upcoming annual SAMRA conference at the Mount Grace Country House and Spa from 2-4 June 2010. 16 Apr 2010 Read more >>

What makes a great ad - both to creative people and to consumers? How do you use research to make things better? These are two of the topics to be examined on April 13 2010 by the advertising expert Gillian Rightford of Adtherapy, at a half-day interactive training event of the Cape Town SAMRA (Southern African Marketing Research Association) branch. 24 Mar 2010 Read more >>

Barely a week before the momentous FIFA Soccer World Cup 2010 kicks off in South Africa, SAMRA (Southern African Marketing Research Association) will hold its annual conference, aptly themed Laduma! Goal-driven research for striking insights, in match-winning form. 10 Mar 2010 Read more >>

Only the very best research papers and presentations will make it to the 2010 SAMRA (Southern African Marketing Research Association) Conference from
2 to 4 June at Mount Grace Country House and Spa. Moreover, the best of the best, as judged by a formidable panel of 38, will walk away with a coveted SAMRA award. 23 Feb 2010 Read more >>

Researchers and members of the Southern African Marketing Research Association (SAMRA) planning to attend the 2010 SAMRA conference from 2 to 4 June this year at Mount Grace Country House & Spa at Magaliesburg need to hurry as the early bird booking deadline is around the corner. 19 Feb 2010 Read more >>

Members and delegates to the 2010 conference of the Southern African Marketing Research Association (SAMRA) on 2, 3 and 4 June this year at Mount Grace Hotel and Spa, can look forward to an eventful three days of learning, knowledge sharing and networking, says SAMRA chair Salomé Barnard. 18 Feb 2010 Read more >>

A busy year with a full programme aimed at achieving various objectives lies ahead for SAMRA (Southern African Marketing Research Association), the sole representative body for marketing researchers in SA, says 2010 SAMRA chairperson Salomé Barnard. 17 Feb 2010 Read more >>

While online research is gaining in popularity and it seems that "everybody is doing it" the question is, "Is the research valid and of good quality?" 13 Nov 2009 Read more >>

The Southern African Marketing Research Association (SAMRA) is calling for submissions for the 2010 SAMRA Conference, taking place on the 3rd and 4th of June 2010 at the tranquil Mount Grace Country House and Spa located in the beautiful Magaliesburg. 28 Oct 2009 Read more >>

The 2010 SAMRA (Southern African Marketing Research Association) Conference will take place on the 3rd and 4th June 2010 at the Mount Grace Country House and Spa. 19 Oct 2009 Read more >>

SAMRA, the Southern African Marketing Research Association, held their Annual General Meeting on Wednesday 19th August 2009, hosted by AC Nielsen in Johannesburg. At the AGM the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios. 26 Aug 2009 Read more >>

The 30th annual SAMRA Conference, which took place from 27 - 30 May 2009 at the Spier Wine Estate in the Western Cape, was, once again, a success. The conference brought together 187 researchers, research users and marketers from all over Southern Africa with the objective of developing and advancing marketing research in the region by showcasing new trends and developments in the industry. 19 Jun 2009 Read more >>

Bookings to the 2009 SAMRA Conference, to be held at the Stellenbosch Spier Wine Estate on the 28th and 29th of May, are closing this week. 7 May 2009 Read more >>

The 2009 SAMRA Education and Training portfolio will be holding its first two events. Although these events run back-to-back, they are aimed at different target groups at the SAMRA offices from 10th March to 12th March 2009. 4 Mar 2009 Read more >>

The 2009 SAMRA Conference to be held at the Spier Wine Estate in Stellenbosch, Cape Town on the 28th and 29th of May is already 60% sold out! This is with still three months until the conference open its doors. 2 Mar 2009 Read more >>

2009 sees SAMRA Conference Celebrate its 30th year! Reflecting back upon what we've learned, and celebrating how far we've come... 21 Jan 2009 Read more >>

Bookings for the 2009 SAMRA Conference at the Spier Wine Estate on 28th and 29th May are open and early-bird booking rates apply until the 31st of January 2009. 15 Jan 2009 Read more >>

SAMRA, the Southern African Marketing Research Association, will be holding its 30th conference at the Spier Wine Estate, Stellenbosch from the 28th to the 29th of May 2009. 12 Dec 2008 Read more >>

2009 sees SAMRA Conference Celebrate its 30th year! Reflecting back upon what we've learned, and celebrating how far we've come... 17 Nov 2008 Read more >>

SAMRA, the Southern African Marketing Research Association, has announced the rates for delegates for the 2009 30th SAMRA Conference, which will be held on the 28th and 29th May 2009 at the Spier Wine Estate Stellenbosch in the heart of South Africa's Cape Winelands. 7 Nov 2008 Read more >>

The Southern African Marketing Research Association (SAMRA), held its Annual General Meeting on Thursday the 14th of August in Ferndale, Johannesburg. At the Annual General Meeting the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios. 11 Sep 2008 Read more >>

SAMRA is calling for papers for the 2009 SAMRA Conference which will take place on 28 & 29 May 2009 - returning to the exclusive Spier Wine Estate in Stellenbosch. 25 Aug 2008 Read more >>

The 2008 SAMRA Conference, which took place on 27 and 28 May 2008, at Sun International's Royal Swazi Sun and Spa, was, once again, a success. The conference brought together 170 researchers, research users and marketers from all over Southern Africa. 10 Jun 2008 Read more >>

The 2008 SAMRA Conference, which will take place from 27 to 28 May 2008 at the Royal Swazi Sun in Swaziland's Ezulwini Valley, offers sponsors the opportunity of achieving exposure to the researchers, research users, marketers and members of the media attending the event. 29 Mar 2008 Read more >>

Nigel Hollis, the Executive Vice President and Chief Global Analyst at Millward Brown, will be one of three international speakers at the Southern African Marketing Research Association (SAMRA) Conference. Millward Brown will be sponsoring Hollis's attendance and presentation at the 2008 SAMRA Conference, which will take place from 27 to 28 May 2008 at the Sun International's Royal Swazi Sun and Spa in the Ezulwini Valley Swaziland. 27 Mar 2008 Read more >>

James Fergusson, the Strategic Head of Sectors at TNS Research Surveys for the ALM Region in Singapore, will be one of three sponsored international speakers at the 2008 SAMRA Conference in Swaziland this May. TNS Research Surveys will be sponsoring Fergusson's attendance and presentation at the 2008 SAMRA Conference. 26 Mar 2008 Read more >>

Rory Morgan, the Strategic Projects Director for Research International in the UK, is one of three sponsored international guest speakers who'll be appearing at the 2008 SAMRA Conference. Research International will be sponsoring Morgan's attendance and presentation at the 2008 SAMRA Conference. 25 Mar 2008 Read more >>

Bookings for the 2008 SAMRA Conference, which is set to take place on 27 and 28 of May 2008 at the Royal Swazi Sun and Spa in the Ezulwini Valley in Swaziland, are coming in fast. 29 Jan 2008 Read more >>

Bookings for the 2008 SAMRA Conference, which will take place at the Royal Swazi Sun & Spa in Swaziland from the 27th to the 28th of May 2008, are open, and early-bird booking rates apply until the 31st of January. 28 Jan 2008 Read more >>

The 2008 SAMRA Conference, which will take place from the 27th to the 28th of May 2008 at the Royal Swazi Sun in Swaziland's Ezulwini Valley, offers sponsors the opportunity of achieving exposure to the researchers, research users, marketers and members of the media attending the event. 11 Jan 2008 Read more >>

The 2008 SAMRA Conference will take place at the Royal Swazi Sun & Spa, Swaziland on 27 and 28 May 2008, and the Southern African Marketing and Research Association has announced that it will once again be offering exhibition space at the conference to service providers to the marketing research industry. 27 Nov 2007 Read more >>

Bookings for the 2008 SAMRA Conference, which will take place at the Royal Swazi Sun in Swaziland from the 27th to the 28th of May next year, opened at the beginning of November, and more than six months before the conference starts, bookings have started rolling in! 16 Nov 2007 Read more >>

The Southern African Marketing Research Association (SAMRA) has announced the rates for delegates at its 2008 conference, which will be held at the Royal Swazi Sun & Spa, Swaziland, on 27 and 28 May 2008. 5 Nov 2007 Read more >>

The Southern African Marketing Research Association (SAMRA) is calling for papers for the 2008 SAMRA Conference, which will take place from the 27th to the 28th of May 2008 at Sun International's Royal Swazi Spa in the Ezulwini Valley in Swaziland. 21 Oct 2007 Read more >>

SAMRA, the Southern African Marketing Research Association, held their Annual General Meeting on Monday the 6th of August at the Inanda Club in Johannesburg. At the AGM the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios. 11 Sep 2007 Read more >>

SAMRA, the Southern African Marketing Research Association, is proud to announce that it has recently become registered as a Proudly South African organisation. 20 Jun 2007 Read more >>

The 2007 SAMRA Conference, which took place at the Spier Wine Estate in Stellenbosch from the 23rd to the 26th of May, was one of SAMRA's most successful conferences to date, with 170 delegates from all over Africa in attendance. 1 Jun 2007 Read more >>

The 2007 SAMRA Conference is set to take place at the luxurious Spier wine estate in Stellenbosch from the 24th to the 25th of May 2007, and will bring together researchers, research users and marketers from all over Southern Africa with the objective of developing and advancing marketing research in the region. 11 May 2007 Read more >>

Nicola Kleyn, Senior Lecturer in Marketing at the Gordon Institute of Business Science (GIBS), will act as a facilitator at this year’s SAMRA Conference. The conference will take place at the grand Spier Wine Estate on the 24th and 25th of May 2007. 16 Feb 2007 Read more >>

The 2007 SAMRA Conference will take place at the Spier Wine Estate near Stellenbosch on the 24th and 25th of May 2007, and SAMRA has announced that it will once again be offering exhibition space at the conference to service providers to the marketing research industry.  12 Jan 2007 Read more >>

SAMRA, the Southern African Marketing Research Association, will be holding its 2007 Conference at the Spier Wine Estate near Stellenbosch from the 24th to the 25th of May 2007. This is a call for sponsorship for the event.  12 Jan 2007 Read more >>

SAMRA, the Southern African Marketing Research Association, has announced the rates for delegates at its 2007 Conference, which will be held at the Spier Wine Estate on the 24th and 25th of May 2007.  12 Jan 2007 Read more >>

The SAMRA (Southern African Marketing Research Association) Convention committee is calling for papers for the 2007 convention, which runs from 23 - 26 May 2007 at Spier Wine Estate.  12 Sep 2006 Read more >>

SAMRA, the Southern African Marketing Research Association, held its Annual General Meeting on Wednesday, 2 August 2006, at the Inanda Club in Johannesburg. At the AGM, the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios.  28 Aug 2006 Read more >>