Kyle Lewis directs Loeries promo for Native VML

Arcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August...

Issued by Arcade Content 26 Apr 2016

[Loeries 2016] Learn how to enter...

The Loeries' next round of 'How to Enter' workshops will take place in both Cape Town and Johannesburg on Wednesday, 4 May...

26 Apr 2016

[Behind the Loeries] with... Jarred Cinman

Jarred Cinman kicks off our special 'Behind the Loeries' feature, which puts the spotlight on key Loeries-related names...

By Leigh Andrews 22 Apr 2016

Yes, but is it advertising?

Advertising today extends far beyond the confined borders of 'Mad Men' fame. The Loeries, Africa Middle East's largest award in the communication space, now looks at every point of contact between a brand and consumers...

Issued by Loeries 19 Apr 2016

[Loeries 2016] More than pretty pictures

The Loeries 2016 campaign work is bright and bold, showcasing the many creative faces that comprise the local brand communication industry. We dug around behind the scenes, tipping over paint buckets to find out how the campaign came about...

By Leigh Andrews 15 Apr 2016

The Loeries: Encouraging unity through creativity

Advertising veteran and CEO of Amusement Park Entertainment Jimmy Smith will bring his unique insight to the judging panel at this year's Loeries Creative Week Durban...

Issued by Loeries 13 Apr 2016

Street poles great as Loerie Award perches, free entry now available

There is one Loerie category however, where creatives rarely push the boundaries, and therefore holds enormous potential for creative visionaries; the Street Pole Ads (SPA) category...

12 Apr 2016

[Loeries 2016] Unmasking the unifying power of creativity

The Loeries highlight brand communication, bringing the whole industry of advertising, marketing and other activities that serve to influence consumer opinions about brands and products, front and centre...

By Leigh Andrews 8 Apr 2016

Donovan Goliath stands up for creativity

Comedian and creative director of Goliath & Goliath, Donovan Goliath, will be presenting a weekly segment on YFM's drive-time show, The Best Drive, titled "Loeries Creative Voice with Donovan Goliath"...

Issued by Loeries 6 Apr 2016

[Loeries 2016] How to enter workshops

It's no April Fool's joke: There's already lots to look forward to from Loeries 2016. Special workshops will be held internally from next week to ensure you make the most of your entries this year...

1 Apr 2016

Scrubbing the Ubuntu Loeries to a sparkle with Hope Soap

Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative...

By Leigh Andrews 26 Nov 2015

How Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept

Here's why UBCI GROUPE BNP PARIBAS and Havas Worldwide took home a gold Ubuntu Loerie for their 'Recycle to learn' campaign...

By Leigh Andrews 6 Nov 2015

How the Loeries will showcase regional work going forward

Creative Circle chairman Justin Gomes has issued a quick update post-Loeries 2015, explaining that future Loeries' juries will aim to recognise the truly regional work that's not necessarily also acknowledged at international award shows...

2 Nov 2015

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