For many, integrated campaigns are all talk no action. Here, representatives from the various agencies involved in Ster-Kinekor's #OpenEyes campaign that took home an integrated campaign Grand Prix explain how their Vision Mission win was all about eliciting an emotional response from consumers...
By Leigh Andrews 31 Aug 2016
"The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk
Cari Van Wyk 19 Sep 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Debra Mallowah, VP personal care at Unilever Africa... (video)
1 Sep 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Sarah Personette, head of business marketing at Facebook... (video)
1 Sep 2016
As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban...
Sarah Gooding-Kobus 29 Aug 2016
Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below...
Leigh Andrews 26 Aug 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Bridget Jung, digital creative director, Marcel Sydney... (video)
26 Aug 2016
Massive congratulations to the whole Ogilvy team for bagging two Loeries for KFC's Shakin' Shakin'! Spitfire Films and director AK are honoured and proud to have been involved in this exciting project...
The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries...
Gorilla 24 Aug 2016