The Loeries rankings are in, so I chatted to some of this year's top ranked creatives post-celebrations, including some of Ogilvy SA's dream team...
KFC, Chicken Licken and Nando's are ruffling feathers as the top three brands on the Loeries Official Rankings, while Ogilvy & Mather Johannesburg has been named the number one agency for 2016...
Loeries 6 Oct 2016
The Loeries' official song, Soar, produced by Tresor and performed by Mafikizolo, premiered at Loeries Creative Week in Durban and is set to release later this year...
4 Oct 2016
"The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk
Cari Van Wyk 19 Sep 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Debra Mallowah, VP personal care at Unilever Africa... (video)
1 Sep 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Sarah Personette, head of business marketing at Facebook... (video)
1 Sep 2016
For many, integrated campaigns are all talk no action. Here, representatives from the various agencies involved in Ster-Kinekor's #OpenEyes campaign that took home an integrated campaign Grand Prix explain how their Vision Mission win was all about eliciting an emotional response from consumers...
Leigh Andrews 31 Aug 2016
As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban...
Sarah Gooding-Kobus 29 Aug 2016
Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below...
Leigh Andrews 26 Aug 2016
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Bridget Jung, digital creative director, Marcel Sydney... (video)
26 Aug 2016