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Africa's leading daily advertising, marketing and media news resource for the industry! |
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 We are a passionate team of marketers and researchers who cannot rest until we’ve found the answers to unresolved issues. Since 1979, TNS Research Surveys has provided our clients with the highest quality marketing research expertise, coupled with sound marketing insight, and consistently delivered actionable solutions to marketing problems. Formerly part of the JSE listed company Adcorp Holdings Limited, Research Surveys has recently been acquired by a consortium led by one of the world’s leading market research firm, TNS, a new BEE partner, Kapela Investment Holdings (Pty) Ltd, and the senior management of Research Surveys. TNS, a world leader in market information is also the largest provider in the world of custom research and analysis and is a major provider of consumer panel data, media intelligence and TV audience measurement. It has a global network of over 13 000 people employed in over 70 countries and is a world leader in delivering value added information and insights. In addition, TNS holds the global rights to the world’s leading measure of brand commitment, the Conversion Model™, originally developed by TNS Research Surveys. Our team of researchers and marketers have decades of collective experience, including the best technical research experts in the industry and marketers with in-house experience at some of the top marketing companies around. Our offering to our clients is based on a collaboration of these skills and ensures sound, high quality and relevant solutions. Our promise to our clients is the delivery of a solution – the answer to your marketing question. The starting point of our business is to live our clients’ brands and products. It becomes our brand or product and ensures that we intimately understand our clients’ marketing strategy and problem. Our research approach is tailor-made to address this problem, and our brand and product knowledge turns the research findings into actionable, strategic solutions. It is our investment into our clients’ brands however, that makes our solution a unique, relevant and personal one. We pride ourselves on our long-standing partnerships with our clients that help us turn research information into strategic marketing solutions. The quality of our input ensures that our solutions are based on what consumers really say, feel and how they behave. Whether the approach be qualitative, face-to-face quantitative, telephonic or web-based, our people, quality checks and accurate data production services deliver data with integrity. 
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