Trends




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Biz Trends 2014

[Biz Takeouts Lineup] 49: The state of e-commerce in South Africa
[Biz Takeouts Lineup] 49: The state of e-commerce in South Africa

The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]

17 Jan 2013 12:15

[2013 trends] Reinventing the sales function
[2013 trends] Reinventing the sales function

Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns.

By Peter Gilbert 17 Jan 2013 12:10

Dr Pieter Streicher
The SMS industry in 2013

Improvements in the way SMS is billed for, efficient spam deterrents, evolving technology capabilities and better handling of subscriptions services lay the foundation for another exciting year for SMS as a business communication channel.

By Dr Pieter Streicher 17 Jan 2013 06:06

[2013 trends] Internal communication: high value, low cost
[2013 trends] Internal communication: high value, low cost

Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.

By Daniel Munslow 16 Jan 2013 10:59

[2013 trends] Everything's so serious - time we loosened up a little!
[2013 trends] Everything's so serious - time we loosened up a little!

In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.

By Karen Ashwin 16 Jan 2013 10:40

[2013 trends] Cheaper, better, faster
[2013 trends] Cheaper, better, faster

The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.

By Gillian Rightford 16 Jan 2013 10:25

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

[2013 trends] Game on for retailers going mobile
[2013 trends] Game on for retailers going mobile

As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.

By Steve Cragg 15 Jan 2013 11:08

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

[2013 trends] Who said magazines are dead?
[2013 trends] Who said magazines are dead?

What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

By Sue Disler 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management
[2013 trends] Time of choices, decisions for strategic marketing management

Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...

By Darren Woolley 14 Jan 2013 14:14

Wesley Lynch
The world needs African solutions

African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.

By Wesley Lynch 14 Jan 2013 10:19

Kirsty Chadwick
E-learning trends: what to expect in 2013

E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone.

By Kirsty Chadwick 11 Jan 2013 06:13

E-commerce forecast for 2013
E-commerce forecast for 2013

What 2012's stats tell us about trends for online shopping in the New Year... How consumers' confidence and trust in e-commerce is growing, and how reviews are the coming wave.

11 Jan 2013 05:37

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