Marketing & Media trends
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The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...
By Danette Breitenbach 14 Aug 2017
South Africa's wool season opens this Wednesday when about 13 000 bales will be on auction in Port Elizabeth amid uncertainty caused by the Eurozone crisis‚ which is expected to have a damping effect on prices.
17 Aug 2012
Twenty years ago, the only way that you could insure your car was by calling a broker who would put your business with the insurance company that they felt the most comfortable with. A lot of golf was played, commissions were paid and the system ticked along merrily.
Jonathan Cherry, trendwatching.com 6 Aug 2012
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
Russell Southwood 16 Jul 2012
Commuting is one of those unavoidable routines much like taking a shower and getting dressed in the morning. As with everything else, there are trends, phases and technological developments and it is up to advertising agencies to capitalise on these to the benefit of their clients.
Craig Page-Lee & Erik Warburg 10 Jul 2012
The sixth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around whether social media should be a pillar of a marketing strategy.
9 Jul 2012
The 'new' has never been hotter. For consumers who've grown accustomed to demanding (and increasingly getting) the best of the best, the very notion of the 'new' has become a positive one.
Henry Mason, trendwatching.com 4 Jul 2012
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
Wikus Engelbrecht 21 Jun 2012
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the sixth Thought Leadership Digibate that will debate and discuss whether or not social media should be the first pillar of a marketing strategy. The event will be held on 29 June 2012 at Protea Hotel Fire & Ice! Melrose Arch and will stream live on www.bizradio.co.za from 9.30am to 11am.
13 Jun 2012
Each month, the researchers from trendwatching.com highlight a new consumer trend that impacts businesses and lifestyles around the globe. Now, they are taking their show on the road, travelling 13 cities to present its 2012 Consumer Trend Seminar.
trendwatching.com 12 Jun 2012
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year.
11 May 2012