Graffiti puts Tiger Wheel & Tyre on display with new G-Frame

Specialist tyre dealers, Tiger Wheel & Tyre are the first retailers to utilise the new advertising offering having recently implemented the G-Frame into all their stores throughout South Africa, Namibia and Botswana. Comments Tiger Wheel & Tyre Marketing Executive, Joe du Plooy, "Our Tiger Wheel & Tyre stores rely extensively on shop window advertising in order to showcase our latest promotions and special offers. We frequently change our advertising messages and the G-Frame has revolutionised this process for us. Not only is it a simple process to change the graphics but, from a cost perspective, it has saved us a great deal through our ability to re-use the graphics, particularly when it comes to our generic advertising."

Graffiti Sales Director, Gavin Schlaphoff, explains the benefits behind the G-Frame, "Many retailers utilise large sticker-type advertising in their store-fronts. Whilst this is visually a very effective advertising medium, the stickers are not re-useable and they are not easy to apply or remove, usually requiring specialist implementation. The G-Frame, on the other hand, allows you to change your advertising message yourself, as regularly as you wish giving store owners and managers complete control of their window advertising."

In addition to the ease of implementation and reduced cost benefits, the G-Frame also allows retailers to increase the size of their advertising message to suit their needs. Explains du Plooy, "Two of our Tiger Wheel & Tyre stores were worried that their advertising was not visible enough and they decided to increase the size of their advertising on the G-Frame. The result was remarkable - people obviously noticed the promotion far better now that it was larger and more visible!"

For further details regarding the G-Frame please contact Graffiti in Johannesburg on (011) 691 8400, Cape Town on (021) 552 7255 and Durban on (031) 563 2820 or visit www.graffiti.co.za.